I want to rank for popular brand keywords on my Prop Firm Website

I want to rank for popular brand keywords for my prop firm website, drawing organic traffic to lead to sales and conversions. Any means necessary in terms of ideas to adopt would be welcomed; all I want is to achieve positive results. There are popular keywords that bring up our competitors but don't suggest our website. We also want to rank for those keywords, such as "prop firm trading," "prop firm," "best prop firm." and many more top keywords.