seo working for a legal consultancy

I am looking for an SEO expert to help me with a legal consulting project. The main goal of the project is to increase website traffic, but I need help identifying keywords - so I'm open to recommendations. Similarly, I'm also open to suggestions for possible competitors to outrank in search engine results. This is an important project for me, so I'm looking forward to finding an experienced SEO professional who can help me achieve the desired outcomes.