keyword analysis and competitor mapping

We are looking for a freelancer or agency to perform a keyword analysis and competitor mapping for our construction services company operating in five municipalities in Mälardalen, Sweden. The goal is to identify the most valuable search terms and fully understand which websites currently dominate these search results.

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Scope of work

1. Keyword research
• Identify primary keywords (20–30 per service × 7 services).
• Identify secondary keywords (price, ROT, building permits, materials, problems, solutions).
• Map long-tail keywords (questions, “how to”, seasonal variations).
• Include local versions for 5 municipalities (Enköping, Håbo, Sigtuna, Järfälla, Upplands-Bro).
• Deliver a structured list (Excel/Google Sheets) with:
• Keyword
• Monthly search volume (if available)
• Competition level
• Intent (transactional, informational, navigational)
• Suggested priority

2. Competitor identification
• Identify real local companies ranking on these keywords.
• Identify fake SEO sites / doorway pages without real company info (to report later).
• Deliver a structured competitor list with:
• Domain
• Type (local business, national chain, SEO spam, portal/blog)
• Services/keywords they rank for
• Observed strengths (content, backlinks, GMB, reviews)