eCommerce Shopping Campaign Management
Budget: $30 – $250 USD
I'm looking for a skilled marketer to manage my eCommerce shopping campaigns on Google Shopping and Bing Shopping. Our goal is to increase product visibility, drive targeted traffic to our online store, and maximize return on ad spend (ROAS). The ideal candidate will have a proven track record of successful e-commerce campaigns on both platforms and possess in-depth knowledge of product feed optimization, bidding strategies, and performance analysis.
Responsibilities:
Campaign Setup:
Set up Google Shopping and Bing Shopping campaigns from scratch.
Ensure proper integration with our e-commerce platform.
Create and manage product feeds to ensure all product information is accurate and optimized.
Optimization:
Continuously optimize product listings, titles, descriptions, and images to improve visibility and click-through rates (CTR).
Implement and refine bidding strategies to maximize ROAS.
Conduct keyword research to identify high-performing search terms.
Performance Monitoring:
Track and analyze campaign performance using Google Analytics, Google Merchant Center, and Bing Merchant Center.
Generate regular performance reports and provide actionable insights.
Adjust strategies based on data-driven analysis to improve campaign effectiveness.
Competitor Analysis:
Conduct regular competitor analysis to identify market trends and opportunities.
Adjust campaigns to stay competitive in the marketplace.
A/B Testing:
Perform A/B testing on various elements such as product titles, images, and ad copy to determine the most effective combinations.
Requirements:
Proven experience managing Google Shopping and Bing Shopping campaigns.
Strong understanding of product feed management and optimization.
Proficiency in using Google Merchant Center, Google Ads, Bing Ads, and Bing Merchant Center.
Experience with e-commerce platforms Shopify, WooCommerce
Analytical skills with the ability to interpret data and make data-driven decisions.
Excellent communication skills and the ability to provide clear, actionable reports.
Responsibilities:
Campaign Setup:
Set up Google Shopping and Bing Shopping campaigns from scratch.
Ensure proper integration with our e-commerce platform.
Create and manage product feeds to ensure all product information is accurate and optimized.
Optimization:
Continuously optimize product listings, titles, descriptions, and images to improve visibility and click-through rates (CTR).
Implement and refine bidding strategies to maximize ROAS.
Conduct keyword research to identify high-performing search terms.
Performance Monitoring:
Track and analyze campaign performance using Google Analytics, Google Merchant Center, and Bing Merchant Center.
Generate regular performance reports and provide actionable insights.
Adjust strategies based on data-driven analysis to improve campaign effectiveness.
Competitor Analysis:
Conduct regular competitor analysis to identify market trends and opportunities.
Adjust campaigns to stay competitive in the marketplace.
A/B Testing:
Perform A/B testing on various elements such as product titles, images, and ad copy to determine the most effective combinations.
Requirements:
Proven experience managing Google Shopping and Bing Shopping campaigns.
Strong understanding of product feed management and optimization.
Proficiency in using Google Merchant Center, Google Ads, Bing Ads, and Bing Merchant Center.
Experience with e-commerce platforms Shopify, WooCommerce
Analytical skills with the ability to interpret data and make data-driven decisions.
Excellent communication skills and the ability to provide clear, actionable reports.