E-commerce Website Content Copywriting -- 2
Budget: ₹12,500 – ₹37,500 INR
My e-commerce site is ready for launch, yet it still lacks the words that persuade visitors to click “add to cart.” I want clear, engaging website content that reflects the brand voice and helps improve conversions.
Scope of work
You will write SEO-conscious copy for the three core areas of the site:
• Keyword-rich product descriptions that highlight benefits, features, and any unique selling points while keeping the tone friendly and modern.
• A high-impact landing page that captures attention above the fold, guides users smoothly through the offer, and ends with a strong call to action.
• An About Us page that tells our story in a way that builds trust and resonates with first-time shoppers.
Guidelines & style
– Keep sentences concise, vivid, and benefit-driven.
– Work in primary and secondary keywords naturally for search visibility.
– Maintain a conversational voice that still feels professional.
– Deliver copy in a Google Doc, organized by page sections and with recommended H1/H2 headings.
Acceptance criteria
1. Copy length matches industry best practice for each page (I’ll share exact word ranges once we start).
2. Reading-grade level no higher than 9th grade unless a section truly requires technical wording.
3. Plagiarism-free, AI-assisted content is fine as long as it passes originality checks and sounds human.
4. At least one round of revisions included to fine-tune tone or facts.
Timeline
First draft within three days of kickoff; final version no later than one week from project start, assuming feedback is returned within 24 hours.
If this aligns with your skills, let me know your approach to capturing brand voice, and share one or two short samples of e-commerce copy you’re proud of.
Scope of work
You will write SEO-conscious copy for the three core areas of the site:
• Keyword-rich product descriptions that highlight benefits, features, and any unique selling points while keeping the tone friendly and modern.
• A high-impact landing page that captures attention above the fold, guides users smoothly through the offer, and ends with a strong call to action.
• An About Us page that tells our story in a way that builds trust and resonates with first-time shoppers.
Guidelines & style
– Keep sentences concise, vivid, and benefit-driven.
– Work in primary and secondary keywords naturally for search visibility.
– Maintain a conversational voice that still feels professional.
– Deliver copy in a Google Doc, organized by page sections and with recommended H1/H2 headings.
Acceptance criteria
1. Copy length matches industry best practice for each page (I’ll share exact word ranges once we start).
2. Reading-grade level no higher than 9th grade unless a section truly requires technical wording.
3. Plagiarism-free, AI-assisted content is fine as long as it passes originality checks and sounds human.
4. At least one round of revisions included to fine-tune tone or facts.
Timeline
First draft within three days of kickoff; final version no later than one week from project start, assuming feedback is returned within 24 hours.
If this aligns with your skills, let me know your approach to capturing brand voice, and share one or two short samples of e-commerce copy you’re proud of.