E-commerce SEO Optimization for Lead Generation

I'm seeking an SEO expert to enhance my e-commerce website with the primary aim of generating more leads and sales. The focus will primarily be on improving the website's visibility and conversion potential.

Ideal skills and experience for the job include:
- Proven track record of optimizing e-commerce sites for SEO
- Experience with lead generation strategies
- Familiarity with SEO tools and software
- Understanding of e-commerce sales funnels and conversion metrics