E-commerce Product Optimization & Promotions

My catalogue sells steadily, but I know the listings could work harder. I’m looking to hand over the full optimisation cycle to someone who can lift visibility, conversion, and repeat sales.

Here’s what I need:

• Listing polish – Rewrite every product title and description so they are clear, benefit-driven, and SEO-friendly. I have a target audience profile and some existing keywords; you can refine them or bring in fresh terms after your own research.
• Keyword intelligence – A concise report that shows the primary, secondary, and long-tail keywords you’ve chosen and why.
• Photo upgrade – Retouch current images for uniform lighting, sharpness, and background, then add any missing angles or lifestyle shots so each product tells its story at a glance.
• Promotional roadmap – Plan and set up timely incentives (percentage discounts, bundles, BOGO, etc.) around holidays and slow periods, with clear start/stop rules inside the store dashboard.
• Performance tracking – A simple dashboard or spreadsheet that pulls weekly metrics (impressions, CTR, AOV, and conversion rate) and highlights actionable tweaks.

I work in Shopify but many products also feed to Amazon and Etsy, so cross-channel knowledge is a plus. Please reply with a short outline of your process, the main tools you use (Helium10, Canva, Klaviyo, Google Analytics, etc.), and a rough timeline for the first optimisation sprint.