Wordpress SEO, Performance & Conversion Audit
Budget: $10 – $30 USD
Pay $30 non-negotiable
Website SEO + Performance + Conversion Audit
For a Wordpress website for a local service company.
This is a professional agency-level audit combining:
* Technical SEO
* Local SEO
* Performance
* Conversion optimization
* UX
* Semantic SEO
* AI search readiness
* Trust signals
* Content strategy
master checklist
⸻
1. Technical SEO
Crawlability & Indexing
* Robots.txt review
* XML sitemap validation
* Indexed pages audit
* Noindex/nofollow issues
* Canonical tag review
* Pagination handling
* Crawl depth analysis
* Orphan pages detection
* Crawl budget efficiency
* Faceted navigation issues
* JavaScript rendering issues
URL Structure
* SEO-friendly URLs
* Redirect chains
* 301/302 audit
* Broken links (404s)
* Trailing slash consistency
* WWW vs non-WWW consistency
* HTTP → HTTPS redirect validation
* URL duplication issues
Core Technical Health
* HTTPS validation
* Mixed content issues
* Security headers
* Mobile usability
* Structured data validation
* Duplicate content analysis
* Thin content detection
* Index bloat review
⸻
2. Core Web Vitals & Performance
Core Web Vitals
* LCP (Largest Contentful Paint)
* INP (Interaction to Next Paint)
* CLS (Cumulative Layout Shift)
Speed Optimization
* TTFB/server response time
* Render-blocking CSS/JS
* CSS minification
* JavaScript minification
* Critical CSS review
* Lazy loading implementation
* Font loading optimization
* DOM size review
Image Optimization
* WebP/AVIF implementation
* Image compression
* Correct image dimensions
* Responsive image delivery
* Background image optimization
* Alt text optimization
* File naming conventions
Infrastructure
* CDN configuration
* Browser caching
* Page caching
* Object caching
* GZIP/Brotli compression
* Hosting performance review
* Plugin/theme bloat audit
⸻
3. On-Page SEO
Metadata
* Title tags optimization
* Meta description optimization
* Duplicate titles/descriptions
* Missing metadata
* SERP click-through optimization
Content Structure
* H1–H6 hierarchy
* Keyword relevance
* Semantic keyword usage
* NLP relevance analysis
* Content readability
* Search intent alignment
* Content freshness
* Internal duplication review
Internal Linking
* Anchor text optimization
* Contextual internal links
* Internal PageRank flow
* Navigation optimization
* Breadcrumbs implementation
⸻
4. Semantic SEO & Topical Authority
Entity Optimization
* Primary entity clarity
* Supporting entity mapping
* Semantic relevance
* Topic clustering
* Keyword clusters by intent
Content Gaps
* Missing service pages
* Missing FAQ opportunities
* Missing geo-targeted pages
* Missing supporting content
* Competitor topic gaps
Search Intent
* Informational intent coverage
* Commercial intent coverage
* Transactional intent coverage
* Local intent optimization
⸻
5. Local SEO
Local Signals
* NAP consistency
* LocalBusiness schema
* Geo coordinates implementation
* Embedded Google Maps
* Click-to-call optimization
* Mobile local UX
Google Business Profile
* GBP category optimization
* Services optimization
* GBP description optimization
* GBP image strategy
* GBP posting strategy
* GBP Q&A optimization
* Review strategy
* Citation consistency
Geo SEO
* City keyword targeting
* Regional keyword optimization
* Local landing pages
* Hyperlocal content opportunities
⸻
6. Schema Markup
Structured Data
* Organization schema
* LocalBusiness schema
* BreadcrumbList schema
* FAQ schema
* Review schema
* Article/blog schema
* Event schema (if applicable)
* Video schema
* ImageObject schema
Validation
* Broken schema detection
* Rich results testing
* Structured data conflicts
⸻
7. Conversion Optimization (CRO)
Funnel Review
* Hero section clarity
* Offer positioning
* CTA visibility
* CTA hierarchy
* CTA wording effectiveness
Lead Generation
* Form friction analysis
* Mobile form optimization
* Trust-building elements
* Social proof placement
* Testimonial implementation
UX Optimization
* Scroll depth optimization
* Visual hierarchy
* User flow analysis
* Attention bottlenecks
* Bounce-risk areas
Psychology & Trust
* E-E-A-T signals
* Authority positioning
* Brand consistency
* Emotional clarity
* User confidence analysis
⸻
8. Mobile UX & Accessibility
Mobile Optimization
* Responsive design review
* Tap target spacing
* Mobile readability
* Mobile navigation
* Sticky elements review
Accessibility
* Contrast compliance
* Form labels
* Alt text accessibility
* Keyboard navigation
* ARIA label review
⸻
9. Off-Page SEO
Backlink Audit
* Toxic backlinks
* Spam score analysis
* Referring domains quality
* Anchor text distribution
* Backlink velocity
Competitor Link Gap
* Competitor backlink comparison
* Citation opportunities
* Local backlink opportunities
* Partnership opportunities
⸻
10. Analytics & Tracking
Tracking Infrastructure
* GA4 validation
* Google Search Console validation
* Google Tag Manager setup
* Conversion tracking validation
* Event tracking review
Data Integrity
* Duplicate tracking issues
* Attribution review
* Cross-domain tracking
* Funnel tracking
⸻
11. AI Search Optimization
AI Visibility Readiness
* Structured content formatting
* FAQ extraction readiness
* Entity clarity for AI systems
* Conversational search optimization
* AI snippet optimization
Future Search Optimization
* Zero-click search readiness
* Featured snippet opportunities
* Knowledge graph alignment
⸻
12. Content Strategy Recommendations
Strategic Recommendations
* Highest ROI pages to optimize first
* Quick-win SEO opportunities
* Long-term content roadmap
* Recommended new landing pages
* Blog/content recommendations
Competitive Opportunities
* Untapped keywords
* Low-competition opportunities
* High-conversion keywords
* Luxury wellness positioning opportunities
⸻
13. Deliverables Required
The final audit should include:
* PDF audit report
* Screenshots/examples
* Prioritized issue severity
* Quick wins vs long-term fixes
* Estimated impact level
* Recommended implementation order
* Competitor comparison summary
* Actionable next steps
⸻
Suggested Priority Labels
Every issue should be tagged as:
* Critical
* High Impact
* Medium Impact
* Low Impact
And also:
* SEO
* Conversion
* Performance
* UX
* Local SEO
* Technical
* Content
* Trust/Authority
Compare site with another site which we used as an example and cloned, so check to see what was not completed.
This lets us immediately know what will actually move rankings and revenue first.
Website SEO + Performance + Conversion Audit
For a Wordpress website for a local service company.
This is a professional agency-level audit combining:
* Technical SEO
* Local SEO
* Performance
* Conversion optimization
* UX
* Semantic SEO
* AI search readiness
* Trust signals
* Content strategy
master checklist
⸻
1. Technical SEO
Crawlability & Indexing
* Robots.txt review
* XML sitemap validation
* Indexed pages audit
* Noindex/nofollow issues
* Canonical tag review
* Pagination handling
* Crawl depth analysis
* Orphan pages detection
* Crawl budget efficiency
* Faceted navigation issues
* JavaScript rendering issues
URL Structure
* SEO-friendly URLs
* Redirect chains
* 301/302 audit
* Broken links (404s)
* Trailing slash consistency
* WWW vs non-WWW consistency
* HTTP → HTTPS redirect validation
* URL duplication issues
Core Technical Health
* HTTPS validation
* Mixed content issues
* Security headers
* Mobile usability
* Structured data validation
* Duplicate content analysis
* Thin content detection
* Index bloat review
⸻
2. Core Web Vitals & Performance
Core Web Vitals
* LCP (Largest Contentful Paint)
* INP (Interaction to Next Paint)
* CLS (Cumulative Layout Shift)
Speed Optimization
* TTFB/server response time
* Render-blocking CSS/JS
* CSS minification
* JavaScript minification
* Critical CSS review
* Lazy loading implementation
* Font loading optimization
* DOM size review
Image Optimization
* WebP/AVIF implementation
* Image compression
* Correct image dimensions
* Responsive image delivery
* Background image optimization
* Alt text optimization
* File naming conventions
Infrastructure
* CDN configuration
* Browser caching
* Page caching
* Object caching
* GZIP/Brotli compression
* Hosting performance review
* Plugin/theme bloat audit
⸻
3. On-Page SEO
Metadata
* Title tags optimization
* Meta description optimization
* Duplicate titles/descriptions
* Missing metadata
* SERP click-through optimization
Content Structure
* H1–H6 hierarchy
* Keyword relevance
* Semantic keyword usage
* NLP relevance analysis
* Content readability
* Search intent alignment
* Content freshness
* Internal duplication review
Internal Linking
* Anchor text optimization
* Contextual internal links
* Internal PageRank flow
* Navigation optimization
* Breadcrumbs implementation
⸻
4. Semantic SEO & Topical Authority
Entity Optimization
* Primary entity clarity
* Supporting entity mapping
* Semantic relevance
* Topic clustering
* Keyword clusters by intent
Content Gaps
* Missing service pages
* Missing FAQ opportunities
* Missing geo-targeted pages
* Missing supporting content
* Competitor topic gaps
Search Intent
* Informational intent coverage
* Commercial intent coverage
* Transactional intent coverage
* Local intent optimization
⸻
5. Local SEO
Local Signals
* NAP consistency
* LocalBusiness schema
* Geo coordinates implementation
* Embedded Google Maps
* Click-to-call optimization
* Mobile local UX
Google Business Profile
* GBP category optimization
* Services optimization
* GBP description optimization
* GBP image strategy
* GBP posting strategy
* GBP Q&A optimization
* Review strategy
* Citation consistency
Geo SEO
* City keyword targeting
* Regional keyword optimization
* Local landing pages
* Hyperlocal content opportunities
⸻
6. Schema Markup
Structured Data
* Organization schema
* LocalBusiness schema
* BreadcrumbList schema
* FAQ schema
* Review schema
* Article/blog schema
* Event schema (if applicable)
* Video schema
* ImageObject schema
Validation
* Broken schema detection
* Rich results testing
* Structured data conflicts
⸻
7. Conversion Optimization (CRO)
Funnel Review
* Hero section clarity
* Offer positioning
* CTA visibility
* CTA hierarchy
* CTA wording effectiveness
Lead Generation
* Form friction analysis
* Mobile form optimization
* Trust-building elements
* Social proof placement
* Testimonial implementation
UX Optimization
* Scroll depth optimization
* Visual hierarchy
* User flow analysis
* Attention bottlenecks
* Bounce-risk areas
Psychology & Trust
* E-E-A-T signals
* Authority positioning
* Brand consistency
* Emotional clarity
* User confidence analysis
⸻
8. Mobile UX & Accessibility
Mobile Optimization
* Responsive design review
* Tap target spacing
* Mobile readability
* Mobile navigation
* Sticky elements review
Accessibility
* Contrast compliance
* Form labels
* Alt text accessibility
* Keyboard navigation
* ARIA label review
⸻
9. Off-Page SEO
Backlink Audit
* Toxic backlinks
* Spam score analysis
* Referring domains quality
* Anchor text distribution
* Backlink velocity
Competitor Link Gap
* Competitor backlink comparison
* Citation opportunities
* Local backlink opportunities
* Partnership opportunities
⸻
10. Analytics & Tracking
Tracking Infrastructure
* GA4 validation
* Google Search Console validation
* Google Tag Manager setup
* Conversion tracking validation
* Event tracking review
Data Integrity
* Duplicate tracking issues
* Attribution review
* Cross-domain tracking
* Funnel tracking
⸻
11. AI Search Optimization
AI Visibility Readiness
* Structured content formatting
* FAQ extraction readiness
* Entity clarity for AI systems
* Conversational search optimization
* AI snippet optimization
Future Search Optimization
* Zero-click search readiness
* Featured snippet opportunities
* Knowledge graph alignment
⸻
12. Content Strategy Recommendations
Strategic Recommendations
* Highest ROI pages to optimize first
* Quick-win SEO opportunities
* Long-term content roadmap
* Recommended new landing pages
* Blog/content recommendations
Competitive Opportunities
* Untapped keywords
* Low-competition opportunities
* High-conversion keywords
* Luxury wellness positioning opportunities
⸻
13. Deliverables Required
The final audit should include:
* PDF audit report
* Screenshots/examples
* Prioritized issue severity
* Quick wins vs long-term fixes
* Estimated impact level
* Recommended implementation order
* Competitor comparison summary
* Actionable next steps
⸻
Suggested Priority Labels
Every issue should be tagged as:
* Critical
* High Impact
* Medium Impact
* Low Impact
And also:
* SEO
* Conversion
* Performance
* UX
* Local SEO
* Technical
* Content
* Trust/Authority
Compare site with another site which we used as an example and cloned, so check to see what was not completed.
This lets us immediately know what will actually move rankings and revenue first.