WordPress Store Page-Speed Optimization

Job ID: 39964661

Budget: £250 – £750 GBP

My WordPress-based online store is being held back by a slow-loading homepage, and I’m seeing the knock-on effect in both search rankings and user engagement. The priority is clear: enhance page speed by zeroing in on image optimization.

Here’s what I need from you:

• Audit the current homepage images, then compress and resize them without visible quality loss.
• Convert appropriate assets to next-gen formats such as WebP or AVIF.
• Implement lazy loading and, if beneficial, route delivery through a CDN or a proven image-optimization plugin.
• Validate the improvement with tangible gains on PageSpeed Insights, GTmetrix, and Core Web Vitals.

While the primary goal is image optimization, I’m open to any quick performance wins you spot—light caching tweaks or minimal CSS/JS adjustments—as long as the main focus remains on speeding up the homepage.

When you reply, let me know the workflow and tools you rely on (e.g., Smush, ShortPixel, LiteSpeed, Cloudflare) and share a recent WordPress speed project you’ve handled. I’m ready to get started as soon as we settle on an approach and timeline.