WordPress SEO Revamp with Yoast Premium
Budget: $15 – $25 USD
AS ALWAYS: AUTOMATIC BIDS WILL BE AUTOMATICALLY DELETED.
AI BIDS AND CHATS WILL BE DELETED AND BLOCKED.
WE ONLY WORK WITH HUMANS.
________________________________________________________________________
Advanced WordPress SEO Optimization Using Yoast SEO Premium and Yoast News SEO
Project Overview:
We seek a highly experienced technical SEO specialist to perform a complete SEO optimization of our WordPress site using Yoast SEO Premium and Yoast News SEO. This will include technical audits, plugin configuration, schema validation, sitemap optimization, and performance enhancement to ensure full Google News compliance and maximum SERP visibility.
⸻
Project Scope of Work:
1. Yoast SEO Premium - Technical Setup and Optimization
1.1. Perform a full SEO crawl of the entire website using Screaming Frog, Sitebulb, or equivalent crawler.
1.2. Identify SEO issues such as:
• 1.2.1. Missing or duplicate title tags.
• 1.2.2. Missing or duplicate meta descriptions.
• 1.2.3. Broken internal/external links.
• 1.2.4. Thin or duplicate content pages.
• 1.2.5. Redirect chains and loops.
1.3. Analyze and optimize the existing sitemap.xml and robots.txt files.
1.4. Configure SEO titles and meta descriptions site-wide based on target keyword mapping.
1.5. Set up and validate canonical URLs for all post types, pages, archives, and custom post types.
1.6. Configure breadcrumb schema settings through Yoast (JSON-LD output).
1.7. Clean up and optimize taxonomies (categories and tags) for SEO relevance.
1.8. Audit and fix Open Graph metadata for social sharing (Facebook, Twitter).
1.9. Implement internal linking strategy using Yoast’s internal linking suggestions.
1.10. Manage and optimize redirects using the Yoast Redirect Manager (if applicable).
2. Yoast News SEO - Full Setup and Configuration
2.1. Install and configure Yoast News SEO plugin according to best practices.
2.2. Define and configure:
• 2.2.1. News publication name.
• 2.2.2. Default genres (e.g., Blog, Opinion, PressRelease).
• 2.2.3. Stock ticker symbols (if applicable).
2.3. Create and validate a dedicated news-sitemap.xml file.
2.4. Ensure the News Sitemap includes only articles published within the last 48 hours.
2.5. Limit News Sitemap to a maximum of 1,000 articles, per Google News guidelines.
2.6. Configure posts to automatically populate with:
• 2.6.1. Correct datePublished and dateModified timestamps.
• 2.6.2. Publisher metadata.
• 2.6.3. Accurate headline metadata.
2.7. Assign appropriate Google News categories to content types.
2.8. Implement and validate structured data for:
• 2.8.1. NewsArticle Schema.
• 2.8.2. Article Schema.
• 2.8.3. BlogPosting Schema (where necessary).
2.9. Validate all structured data using Google’s Rich Results Test and Schema.org Validator.
2.10. Submit News Sitemap to Google Search Console and Google Publisher Center.
3. Technical SEO Enhancements
3.1. Configure correct use of robots meta tags:
• 3.1.1. Apply noindex, nofollow, noarchive where required.
3.2. Conduct Core Web Vitals assessment:
• 3.2.1. Analyze Largest Contentful Paint (LCP).
• 3.2.2. Analyze First Input Delay (FID).
• 3.2.3. Analyze Cumulative Layout Shift (CLS).
3.3. Deliver recommendations for page speed improvement:
• 3.3.1. Server-side caching (e.g., NGINX, Varnish, Redis).
• 3.3.2. Image optimization and lazy loading.
• 3.3.3. Minification and combination of CSS/JS files.
3.4. Ensure mobile-first optimization across all templates.
3.5. Resolve all crawl errors identified in Google Search Console.
3.6. Validate AMP pages if AMP support is implemented.
3.7. Implement hreflang tags if the website targets multiple languages or regions.
3.8. Verify correct indexing of important pages via URL Inspection Tool.
4. Reporting and Deliverables
4.1. Deliver a comprehensive SEO Audit Report (Pre-implementation).
4.2. Provide a full list of SEO issues discovered and resolutions proposed.
4.3. Deliver Configuration Documentation, including:
• 4.3.1. Yoast SEO plugin settings.
• 4.3.2. Yoast News SEO plugin settings.
• 4.3.3. Custom Schema implementations.
• 4.3.4. Redirect maps (if created).
4.4. Provide a final Post-Implementation SEO Report, including:
• 4.4.1. Changes made and impacts.
• 4.4.2. Sitemap validation.
• 4.4.3. Structured data validation results.
4.5. Provide a customized SEO best practices manual for future content publishing.
4.6. Submit all reports in both PDF and editable Word/Google Doc formats.
5. Technical Skills and Tools Required
5.1. WordPress CMS deep expertise.
5.2. Advanced experience with:
• 5.2.1. Yoast SEO Premium.
• 5.2.2. Yoast News SEO plugin.
5.3. Strong PHP familiarity for WordPress template editing.
5.4. Structured Data proficiency (Schema.org, JSON-LD).
5.5. Mastery of Google Search Console, Google Publisher Center.
5.6. SEO Tools experience:
• 5.6.1. Screaming Frog SEO Spider.
• 5.6.2. Ahrefs / SEMrush / Moz.
• 5.6.3. Google PageSpeed Insights, Lighthouse.
5.7. Understanding of Google News publisher requirements.
5.8. Familiarity with server optimizations:
• 5.8.1. Caching layers.
• 5.8.2. CDN integration (e.g., Cloudflare).
⸻
Final Deliverable:
A fully optimized, technically sound, Yoast SEO Premium and News SEO-enabled WordPress website that is compliant with Google News indexing standards, achieves measurable SEO improvements, and is fully documented for ongoing maintenance.
Please answer this 20 questions and let us know in chat.
1. Have you fully configured Yoast SEO Premium on a WordPress website?
2. Have you optimized SEO titles and meta descriptions across more than 500 posts/pages?
3. Have you created and optimized a sitemap.xml file manually (outside of default plugin settings)?
4. Have you configured canonical URLs correctly across custom post types in WordPress?
5. Have you cleaned up and optimized taxonomies (categories and tags) for SEO purposes?
6. Have you implemented structured data (JSON-LD) manually or via Yoast’s schema tools?
7. Have you fixed schema markup validation errors in Google’s Rich Results Test?
8. Have you set up and configured the Yoast News SEO plugin specifically for Google News indexing?
9. Have you submitted a News-specific XML Sitemap to Google Search Console successfully?
10. Have you validated NewsArticle, Article, or BlogPosting schema types for news articles?
11. Have you configured Open Graph and Twitter Card metadata properly for social SEO optimization?
12. Have you manually audited and corrected robots.txt and meta robots tags?
13. Have you used Screaming Frog SEO Spider or a similar crawler for full SEO site audits?
14. Have you worked with Google Publisher Center for registering or optimizing a news website?
15. Have you conducted Core Web Vitals performance audits (LCP, CLS, FID) and made improvements?
16. Have you optimized a WordPress site for mobile-first indexing compliance?
17. Have you worked with server-side caching systems like Varnish, Redis, or NGINX?
18. Have you manually handled redirect chains and loops using the Yoast Redirect Manager or other tools?
19. Have you configured and validated hreflang tags for multilingual or multiregional websites?
20. Have you written or documented SEO best practices for content editors or developers?
AI BIDS AND CHATS WILL BE DELETED AND BLOCKED.
WE ONLY WORK WITH HUMANS.
________________________________________________________________________
Advanced WordPress SEO Optimization Using Yoast SEO Premium and Yoast News SEO
Project Overview:
We seek a highly experienced technical SEO specialist to perform a complete SEO optimization of our WordPress site using Yoast SEO Premium and Yoast News SEO. This will include technical audits, plugin configuration, schema validation, sitemap optimization, and performance enhancement to ensure full Google News compliance and maximum SERP visibility.
⸻
Project Scope of Work:
1. Yoast SEO Premium - Technical Setup and Optimization
1.1. Perform a full SEO crawl of the entire website using Screaming Frog, Sitebulb, or equivalent crawler.
1.2. Identify SEO issues such as:
• 1.2.1. Missing or duplicate title tags.
• 1.2.2. Missing or duplicate meta descriptions.
• 1.2.3. Broken internal/external links.
• 1.2.4. Thin or duplicate content pages.
• 1.2.5. Redirect chains and loops.
1.3. Analyze and optimize the existing sitemap.xml and robots.txt files.
1.4. Configure SEO titles and meta descriptions site-wide based on target keyword mapping.
1.5. Set up and validate canonical URLs for all post types, pages, archives, and custom post types.
1.6. Configure breadcrumb schema settings through Yoast (JSON-LD output).
1.7. Clean up and optimize taxonomies (categories and tags) for SEO relevance.
1.8. Audit and fix Open Graph metadata for social sharing (Facebook, Twitter).
1.9. Implement internal linking strategy using Yoast’s internal linking suggestions.
1.10. Manage and optimize redirects using the Yoast Redirect Manager (if applicable).
2. Yoast News SEO - Full Setup and Configuration
2.1. Install and configure Yoast News SEO plugin according to best practices.
2.2. Define and configure:
• 2.2.1. News publication name.
• 2.2.2. Default genres (e.g., Blog, Opinion, PressRelease).
• 2.2.3. Stock ticker symbols (if applicable).
2.3. Create and validate a dedicated news-sitemap.xml file.
2.4. Ensure the News Sitemap includes only articles published within the last 48 hours.
2.5. Limit News Sitemap to a maximum of 1,000 articles, per Google News guidelines.
2.6. Configure posts to automatically populate with:
• 2.6.1. Correct datePublished and dateModified timestamps.
• 2.6.2. Publisher metadata.
• 2.6.3. Accurate headline metadata.
2.7. Assign appropriate Google News categories to content types.
2.8. Implement and validate structured data for:
• 2.8.1. NewsArticle Schema.
• 2.8.2. Article Schema.
• 2.8.3. BlogPosting Schema (where necessary).
2.9. Validate all structured data using Google’s Rich Results Test and Schema.org Validator.
2.10. Submit News Sitemap to Google Search Console and Google Publisher Center.
3. Technical SEO Enhancements
3.1. Configure correct use of robots meta tags:
• 3.1.1. Apply noindex, nofollow, noarchive where required.
3.2. Conduct Core Web Vitals assessment:
• 3.2.1. Analyze Largest Contentful Paint (LCP).
• 3.2.2. Analyze First Input Delay (FID).
• 3.2.3. Analyze Cumulative Layout Shift (CLS).
3.3. Deliver recommendations for page speed improvement:
• 3.3.1. Server-side caching (e.g., NGINX, Varnish, Redis).
• 3.3.2. Image optimization and lazy loading.
• 3.3.3. Minification and combination of CSS/JS files.
3.4. Ensure mobile-first optimization across all templates.
3.5. Resolve all crawl errors identified in Google Search Console.
3.6. Validate AMP pages if AMP support is implemented.
3.7. Implement hreflang tags if the website targets multiple languages or regions.
3.8. Verify correct indexing of important pages via URL Inspection Tool.
4. Reporting and Deliverables
4.1. Deliver a comprehensive SEO Audit Report (Pre-implementation).
4.2. Provide a full list of SEO issues discovered and resolutions proposed.
4.3. Deliver Configuration Documentation, including:
• 4.3.1. Yoast SEO plugin settings.
• 4.3.2. Yoast News SEO plugin settings.
• 4.3.3. Custom Schema implementations.
• 4.3.4. Redirect maps (if created).
4.4. Provide a final Post-Implementation SEO Report, including:
• 4.4.1. Changes made and impacts.
• 4.4.2. Sitemap validation.
• 4.4.3. Structured data validation results.
4.5. Provide a customized SEO best practices manual for future content publishing.
4.6. Submit all reports in both PDF and editable Word/Google Doc formats.
5. Technical Skills and Tools Required
5.1. WordPress CMS deep expertise.
5.2. Advanced experience with:
• 5.2.1. Yoast SEO Premium.
• 5.2.2. Yoast News SEO plugin.
5.3. Strong PHP familiarity for WordPress template editing.
5.4. Structured Data proficiency (Schema.org, JSON-LD).
5.5. Mastery of Google Search Console, Google Publisher Center.
5.6. SEO Tools experience:
• 5.6.1. Screaming Frog SEO Spider.
• 5.6.2. Ahrefs / SEMrush / Moz.
• 5.6.3. Google PageSpeed Insights, Lighthouse.
5.7. Understanding of Google News publisher requirements.
5.8. Familiarity with server optimizations:
• 5.8.1. Caching layers.
• 5.8.2. CDN integration (e.g., Cloudflare).
⸻
Final Deliverable:
A fully optimized, technically sound, Yoast SEO Premium and News SEO-enabled WordPress website that is compliant with Google News indexing standards, achieves measurable SEO improvements, and is fully documented for ongoing maintenance.
Please answer this 20 questions and let us know in chat.
1. Have you fully configured Yoast SEO Premium on a WordPress website?
2. Have you optimized SEO titles and meta descriptions across more than 500 posts/pages?
3. Have you created and optimized a sitemap.xml file manually (outside of default plugin settings)?
4. Have you configured canonical URLs correctly across custom post types in WordPress?
5. Have you cleaned up and optimized taxonomies (categories and tags) for SEO purposes?
6. Have you implemented structured data (JSON-LD) manually or via Yoast’s schema tools?
7. Have you fixed schema markup validation errors in Google’s Rich Results Test?
8. Have you set up and configured the Yoast News SEO plugin specifically for Google News indexing?
9. Have you submitted a News-specific XML Sitemap to Google Search Console successfully?
10. Have you validated NewsArticle, Article, or BlogPosting schema types for news articles?
11. Have you configured Open Graph and Twitter Card metadata properly for social SEO optimization?
12. Have you manually audited and corrected robots.txt and meta robots tags?
13. Have you used Screaming Frog SEO Spider or a similar crawler for full SEO site audits?
14. Have you worked with Google Publisher Center for registering or optimizing a news website?
15. Have you conducted Core Web Vitals performance audits (LCP, CLS, FID) and made improvements?
16. Have you optimized a WordPress site for mobile-first indexing compliance?
17. Have you worked with server-side caching systems like Varnish, Redis, or NGINX?
18. Have you manually handled redirect chains and loops using the Yoast Redirect Manager or other tools?
19. Have you configured and validated hreflang tags for multilingual or multiregional websites?
20. Have you written or documented SEO best practices for content editors or developers?