WordPress Optimisation and SEO Specialist

I am looking for a WordPress and SEO expert to help me optimise my existing website for lead generation.

Key Responsibilities:
- Conduct thorough keyword research to identify the most effective terms for my industry and target market.
- Implement on-page optimisation techniques to enhance my site's visibility and appeal to search engines.
- Develop and execute a strategic link building plan to increase my site's authority and reach.

Ideal Skills:
- Proficiency in WordPress
- Extensive experience in SEO
- Strong skills in keyword research, on-page optimisation, and link building
- Proven track record in enhancing lead generation through web optimisation.

Please provide examples of previous work that have successfully generated leads.