WooCommerce Enhancement - SEO and Performance Boost
Budget: $250 – $750 AUD
WooCommerce Developer – SEO, Checkout & Performance Improvements
I run a WordPress-based WooCommerce furniture store and am looking for an experienced WooCommerce developer to improve the site's functionality, technical SEO, user experience and security.
Please provide a realistic timeline, fixed-price quote, and examples of similar WooCommerce projects you have completed.
Scope of Work
1. Local Pick-Up (Lights Category Only)
Configure Free Local Pick-Up as a shipping option only for products in the Lights category.
Requirements
Local Pick-Up should only appear when the cart contains eligible lighting products.
Non-lighting products should continue to use standard shipping methods.
Display pickup instructions and pickup location during checkout and in order emails.
Ensure compatibility with my current WooCommerce checkout.
Fully test the functionality before deployment.
2. Make an Offer
Install and configure the official WooCommerce Offer Your Price extension:
https://woocommerce.com/products/offer-your-price/
Requirements
Install and configure the extension.
Configure offer rules for the required products and/or categories.
Display the Make an Offer button on applicable product pages.
Configure minimum and suggested offer prices where appropriate.
Configure all customer and administrator email notifications, including:
Offer submitted
Offer accepted
Offer rejected
Counter offer
Admin notification of new offers
Customise all email templates to match the site's branding.
Fully test the complete offer workflow.
3. Cart Abandonment Emails
Install and configure an abandoned cart solution.
Requirements
Install and configure a suitable WooCommerce cart abandonment plugin.
Configure automated abandoned cart recovery emails.
Create branded email templates.
Configure an email sequence (for example: 1 hour, 24 hours and 72 hours after abandonment).
Include cart recovery links.
Fully test the abandoned cart workflow.
4. Product Dimension Filters
Create AJAX-powered filters allowing customers to filter products by:
Width
Length
Height
Requirements
Use the existing WooCommerce attributes.
Work across shop and category pages.
Mobile friendly.
Fast AJAX filtering without page reloads.
5. Technical SEO & Google Indexing
Investigate and resolve all Google Search Console indexing issues.
Tasks include
Fix all indexing issues reported in Google Search Console.
Resolve all 404 errors using appropriate 301 redirects.
Remove redirect chains and redirect loops.
Correct broken internal links.
Review and optimise canonical tags.
Review robots.txt.
Review and optimise the XML sitemap.
Validate structured data/schema.
Ensure all live products are indexable.
Resubmit affected pages where appropriate.
Confirm successful indexing improvements within Google Search Console.
6. Website Crawl Audit
Run a complete crawl using Screaming Frog SEO Spider (or equivalent).
Identify:
Orphan pages.
Pages with very few internal links.
Broken internal links.
Redirected internal links.
Pages buried too deeply within the site structure.
Crawl errors.
Duplicate content issues.
Implement fixes where appropriate.
7. Internal Linking Improvements
Improve the site's internal linking strategy.
Requirements
Add contextual internal links between related products.
Improve links between products and categories.
Add links between parent and child categories where appropriate.
Ensure pagination and category navigation are fully crawlable.
Fix orphan pages.
Replace redirected internal links with direct links.
Use manually selected contextual links rather than automated internal-linking plugins wherever possible.
8. Anti-Scraping Protection
Competitors have been scraping my product prices and content.
Implement appropriate anti-scraping measures without negatively affecting legitimate users or SEO.
Suggested solutions include:
Cloudflare configuration.
Web Application Firewall (WAF).
Intelligent bot detection.
Rate limiting.
Honeypot protection.
Blocking known scraping bots and AI crawlers where appropriate.
Protection against excessive requests while allowing Google and other legitimate search engines.
Document all changes made.
9. On-Page SEO Review
Perform a general SEO review including:
Meta titles.
Meta descriptions.
Heading hierarchy.
Internal linking.
Duplicate metadata.
Basic schema validation.
Image optimisation where appropriate.
Performance improvements that maintain or improve page speed.
Deliverables
Local Pick-Up enabled only for the Lights category and fully tested.
Offer Your Price extension installed, configured and tested.
Make an Offer emails configured and branded.
Cart abandonment emails configured and tested.
AJAX dimension filters (Width, Length and Height) working across desktop and mobile.
All critical Google Search Console indexing issues resolved.
404 errors corrected using appropriate 301 redirects.
Internal linking improvements completed.
Anti-scraping measures configured and documented.
XML sitemap, robots.txt and structured data reviewed and optimised.
Full Screaming Frog audit completed.
Concise report summarising:
SEO improvements completed.
Redirects created.
Internal links added.
Anti-scraping measures implemented.
Remaining recommendations.
Acceptance Criteria
All work completed and demonstrated on a staging environment before deployment.
Page speed remains the same or improves.
Search Console shows zero critical errors relating to the submitted sitemap.
No broken internal links.
No redirect chains.
Local Pick-Up functions correctly.
Offer Your Price workflow is fully operational.
Cart abandonment emails trigger correctly.
Product filters work correctly across desktop and mobile.
Anti-scraping measures do not interfere with Google indexing or legitimate customers.
10. Structured Data & Rich Snippets
Review and optimise structured data (schema markup) across the website to maximise search visibility and eligibility for Google rich results.
Requirements
Review and validate all WooCommerce Product schema.
Ensure Product schema is automatically generated for all existing and future products.
Validate Offer, Price, Availability, Brand and SKU schema where applicable.
Validate Breadcrumb schema.
Validate Organization and Website schema.
Validate CollectionPage, Category and Product Archive schema where applicable.
Ensure Review and Aggregate Rating schema is configured correctly (where product reviews exist).
Fix all structured data errors and warnings reported in Google Search Console.
Test all schema using Google's Rich Results Test and Schema.org validation tools.
Ensure schema remains valid after future WooCommerce product imports.
Review and optimise Open Graph and Twitter Card metadata for improved social sharing.
Deliverables
Valid structured data across the website.
Automatic schema generation for all current and future WooCommerce products.
Zero critical structured data errors in Google Search Console.
Rich snippets eligible for Google Search where applicable.
Documentation of all schema improvements and any remaining warnings that cannot reasonably be resolved.
Proposal Requirements
Please include:
Estimated timeframe.
Fixed-price quote.
Examples of similar WooCommerce projects.
Experience with WooCommerce, Google Search Console, structured data, Cloudflare and technical SEO.
Details of any plugins you intend to install and why.
Where possible, I prefer lightweight custom code or native WooCommerce functionality over installing unnecessary plugins to minimise future maintenance and maximise website performance.
I run a WordPress-based WooCommerce furniture store and am looking for an experienced WooCommerce developer to improve the site's functionality, technical SEO, user experience and security.
Please provide a realistic timeline, fixed-price quote, and examples of similar WooCommerce projects you have completed.
Scope of Work
1. Local Pick-Up (Lights Category Only)
Configure Free Local Pick-Up as a shipping option only for products in the Lights category.
Requirements
Local Pick-Up should only appear when the cart contains eligible lighting products.
Non-lighting products should continue to use standard shipping methods.
Display pickup instructions and pickup location during checkout and in order emails.
Ensure compatibility with my current WooCommerce checkout.
Fully test the functionality before deployment.
2. Make an Offer
Install and configure the official WooCommerce Offer Your Price extension:
https://woocommerce.com/products/offer-your-price/
Requirements
Install and configure the extension.
Configure offer rules for the required products and/or categories.
Display the Make an Offer button on applicable product pages.
Configure minimum and suggested offer prices where appropriate.
Configure all customer and administrator email notifications, including:
Offer submitted
Offer accepted
Offer rejected
Counter offer
Admin notification of new offers
Customise all email templates to match the site's branding.
Fully test the complete offer workflow.
3. Cart Abandonment Emails
Install and configure an abandoned cart solution.
Requirements
Install and configure a suitable WooCommerce cart abandonment plugin.
Configure automated abandoned cart recovery emails.
Create branded email templates.
Configure an email sequence (for example: 1 hour, 24 hours and 72 hours after abandonment).
Include cart recovery links.
Fully test the abandoned cart workflow.
4. Product Dimension Filters
Create AJAX-powered filters allowing customers to filter products by:
Width
Length
Height
Requirements
Use the existing WooCommerce attributes.
Work across shop and category pages.
Mobile friendly.
Fast AJAX filtering without page reloads.
5. Technical SEO & Google Indexing
Investigate and resolve all Google Search Console indexing issues.
Tasks include
Fix all indexing issues reported in Google Search Console.
Resolve all 404 errors using appropriate 301 redirects.
Remove redirect chains and redirect loops.
Correct broken internal links.
Review and optimise canonical tags.
Review robots.txt.
Review and optimise the XML sitemap.
Validate structured data/schema.
Ensure all live products are indexable.
Resubmit affected pages where appropriate.
Confirm successful indexing improvements within Google Search Console.
6. Website Crawl Audit
Run a complete crawl using Screaming Frog SEO Spider (or equivalent).
Identify:
Orphan pages.
Pages with very few internal links.
Broken internal links.
Redirected internal links.
Pages buried too deeply within the site structure.
Crawl errors.
Duplicate content issues.
Implement fixes where appropriate.
7. Internal Linking Improvements
Improve the site's internal linking strategy.
Requirements
Add contextual internal links between related products.
Improve links between products and categories.
Add links between parent and child categories where appropriate.
Ensure pagination and category navigation are fully crawlable.
Fix orphan pages.
Replace redirected internal links with direct links.
Use manually selected contextual links rather than automated internal-linking plugins wherever possible.
8. Anti-Scraping Protection
Competitors have been scraping my product prices and content.
Implement appropriate anti-scraping measures without negatively affecting legitimate users or SEO.
Suggested solutions include:
Cloudflare configuration.
Web Application Firewall (WAF).
Intelligent bot detection.
Rate limiting.
Honeypot protection.
Blocking known scraping bots and AI crawlers where appropriate.
Protection against excessive requests while allowing Google and other legitimate search engines.
Document all changes made.
9. On-Page SEO Review
Perform a general SEO review including:
Meta titles.
Meta descriptions.
Heading hierarchy.
Internal linking.
Duplicate metadata.
Basic schema validation.
Image optimisation where appropriate.
Performance improvements that maintain or improve page speed.
Deliverables
Local Pick-Up enabled only for the Lights category and fully tested.
Offer Your Price extension installed, configured and tested.
Make an Offer emails configured and branded.
Cart abandonment emails configured and tested.
AJAX dimension filters (Width, Length and Height) working across desktop and mobile.
All critical Google Search Console indexing issues resolved.
404 errors corrected using appropriate 301 redirects.
Internal linking improvements completed.
Anti-scraping measures configured and documented.
XML sitemap, robots.txt and structured data reviewed and optimised.
Full Screaming Frog audit completed.
Concise report summarising:
SEO improvements completed.
Redirects created.
Internal links added.
Anti-scraping measures implemented.
Remaining recommendations.
Acceptance Criteria
All work completed and demonstrated on a staging environment before deployment.
Page speed remains the same or improves.
Search Console shows zero critical errors relating to the submitted sitemap.
No broken internal links.
No redirect chains.
Local Pick-Up functions correctly.
Offer Your Price workflow is fully operational.
Cart abandonment emails trigger correctly.
Product filters work correctly across desktop and mobile.
Anti-scraping measures do not interfere with Google indexing or legitimate customers.
10. Structured Data & Rich Snippets
Review and optimise structured data (schema markup) across the website to maximise search visibility and eligibility for Google rich results.
Requirements
Review and validate all WooCommerce Product schema.
Ensure Product schema is automatically generated for all existing and future products.
Validate Offer, Price, Availability, Brand and SKU schema where applicable.
Validate Breadcrumb schema.
Validate Organization and Website schema.
Validate CollectionPage, Category and Product Archive schema where applicable.
Ensure Review and Aggregate Rating schema is configured correctly (where product reviews exist).
Fix all structured data errors and warnings reported in Google Search Console.
Test all schema using Google's Rich Results Test and Schema.org validation tools.
Ensure schema remains valid after future WooCommerce product imports.
Review and optimise Open Graph and Twitter Card metadata for improved social sharing.
Deliverables
Valid structured data across the website.
Automatic schema generation for all current and future WooCommerce products.
Zero critical structured data errors in Google Search Console.
Rich snippets eligible for Google Search where applicable.
Documentation of all schema improvements and any remaining warnings that cannot reasonably be resolved.
Proposal Requirements
Please include:
Estimated timeframe.
Fixed-price quote.
Examples of similar WooCommerce projects.
Experience with WooCommerce, Google Search Console, structured data, Cloudflare and technical SEO.
Details of any plugins you intend to install and why.
Where possible, I prefer lightweight custom code or native WooCommerce functionality over installing unnecessary plugins to minimise future maintenance and maximise website performance.