White Hat SEO Clothing Store

My online clothing store needs a clean, white-hat SEO overhaul aimed at steady, long-term growth. I want you to concentrate on two pillars—on-page and off-page optimisation—while keeping technical tweaks to a minimum unless you spot a critical issue.

Here’s what you’ll be working with
• Target keywords: I already have a researched list and will share it on day one. Feel free to refine the grouping, but the core terms are set.
• Content status: Some product pages, collections and blog posts are live yet under-optimised. At the same time, I’d like fresh, search-focused content added to expand our reach—think style guides, trend pieces and internal link magnets.

Scope of work
1. On-page SEO
– Rewrite or fine-tune titles, meta descriptions, H1/H2 structure and internal linking for my existing pages.
– Upload or guide me through schema markup, image ALT text and improved URL slugs where it makes sense.

2. Off-page SEO
– Build high-quality, relevant backlinks with genuine outreach only—guest posts, fashion features, digital PR, no PBNs or spam.
– Provide a clear placement report for every link built.

3. New content creation
– Propose article ideas tied to the keyword list, then write and optimise them (approx. 800–1,200 words each).
– Ensure every piece is original, engaging and mapped to buyer intent.

Acceptance criteria
✓ Keywords from my list are naturally woven into updated pages and new articles.
✓ On-page audits show green lights in tools like Yoast/Rank Math or comparable metrics if you prefer Ahrefs, SEMrush or Moz.
✓ Backlink report includes URL, DA/DR, anchor text and live link.
✓ All work complies with Google’s latest guidelines for white-hat SEO.

If this aligns with your skill set and you can commit to transparent, white-hat tactics, I’m ready to move forward and share the site details.