Website Redesign for Enhanced UX & SEO

I'm in need of a complete website overhaul aimed at significantly improving user experience, updating our design and branding, and enhancing our organic SEO.

Key Requirements:
- **Improve User Experience**: The site is predominantly used for lead generation, not retail. I need the navigation to be simplified and streamlined, making it easier to use.
- **Design and Branding Update**: We have recently updated our logo, hence the need for a new and improved site rollout. This includes updating our color scheme, typography, imagery, layout and structure.
- **SEO Enhancement**: The new design should be more SEO-friendly to help boost our organic search visibility.

Ideal Skills:
- Web Design & Development
- SEO
- UX/UI Design
- Branding
- Google Ads Support

Experience:
- Proven track record of website redesigns
- Experience with SEO strategies
- Familiarity with lead generation sites
- Experience with Lead-Gen Google Ads