USA-Focused SEO Expert for Lottery Site

I'm looking for an SEO expert with extensive knowledge and proficiency in on-page, off-page, and technical SEO. The primary aim of this project is to increase organic traffic to my lottery-related website, specifically targeting the USA.

Key Responsibilities:
- Keyword Research & Strategy: Identify the best keywords related to lottery results and gambling to drive highly relevant traffic.
- Content Optimization: Optimize existing pages and create new, SEO-friendly content.
- Link Building: Develop a strong backlink strategy to boost our domain authority.
- Conversion Optimization: Improve site engagement and maximize conversions from visitors to sign-ups.
- Competitor Analysis: Analyze competing lottery and gambling websites to gain a competitive edge.
- SEO Audits & Reporting: Conduct regular SEO audits, monitor performance, and adjust strategies as needed.

Ideal Skills and Experience:
- Proven track record in SEO, specifically within the lottery or gambling niche.
- Proficient in using SEO tools and software.
- Strong understanding of Google's SEO guidelines and algorithms.
- Excellent analytical skills for competitor analysis and performance monitoring.
- Experience in creating engaging, SEO-friendly content.

I need someone who can help me drive more organic traffic to my site, with a focus on the USA market.