PR Strategy and Implementation for a K-Pop NFT App

I am in need of a PR Strategy and Implementation for my client's K-Pop NFT App. The target audience is Crypto enthusiasts and entertainment industry media in Singapore and across Southeast Asia.

The primary goal is to increase app downloads. PR activities would help by boosting my client's online presence and establish it as a trusted authority in NFTs within the art and entertainment sector

I want to focus on news websites for the PR implementation.

Ideal skills and experience:
- Proven track record in PR strategy and implementation
- Contacts in the crypto industry and related media channels
- Experience in building relationships with online journalists and bloggers, press release creation and successful distribution to media
- Familiarity with news websites and how to pitch stories
- Ability to create compelling content that resonates with the target audience
- Experience with K-Pop and NFTs would be an asset.

Services would include
- Compiling of media lists in the relevant territory
- Building relationships with online journalists and bloggers to generate online press coverage
- Creating at least four online press releases in English during the 8-month campaign, optimised with relevant links back to the client website, and distribution to relevant publishers
- Creating up to six PR story angles for the client and engaging publishers to create content
- Publishing high-quality articles on authority sites
- Arranging business profiles of artists and key executives
- Organising online reviews and interviews
- Weekly media monitoring to find stories mentioning the client and identify stories of interest to them

You would be supported by
- Blog writers
- Designers
- NFT community advocates and NFT influencers
- digital marketing experts