Speed Up & Streamline SparkStream Media Website

Project Title: Website Performance Optimization & Core Web Vitals Fix – SparkStream Media - www.sparkstreammedia.com
Project Description:
We are looking for an experienced Web Performance Specialist to optimize our website: https://www.sparkstreammedia.com/. Currently, the site is experiencing slow load times, which is impacting our user experience and SEO rankings.

The Goal: Achieve a Google PageSpeed Insights score of 90+ on Desktop and 70+ on Mobile, while passing all Core Web Vitals (LCP, FID, and CLS).

Required Tasks:

Image Optimization: Convert assets to next-gen formats (WebP/AVIF) and implement advanced lazy loading.

Code Minification: Minify and combine CSS/JS files and remove unused code.

Eliminate Render-Blocking: Optimize the delivery of critical CSS and defer non-essential JavaScript.

Server/Database Optimization: Improve Time to First Byte (TTFB) and configure advanced caching (Object Cache/Browser Cache).

CDN Setup: Ensure the site is properly integrated with a CDN (Cloudflare or similar).

Font Optimization: Fix "Ensure text remains visible during webfont load" issues.

Deliverables:

Before & After performance reports (GTmetrix or PageSpeed Insights).

A brief summary of the technical changes made.

A 30-day "stability check" to ensure updates don't break site functionality.

Requirements:

Proven track record of optimizing sites (please share 2-3 "Before/After" examples).

Deep understanding of Core Web Vitals.

Ability to work without breaking the site’s current design or UI.