Social Media Manager for Yoga Brand

Job ID: 40029191

Budget: ₹12,500 – ₹37,500 INR

About Me:

I’m a certified Yttc 200 hr ,pre post natal yoga ,aerial yoga and Pilates instructor and sound therapist based in India , teaching and creating content around yoga, mindfulness, wellness, and holistic living. My brand focuses on guiding individuals to realign their mind, body, and spirit through yoga practices, courses, and conscious living content. My ig : @ Navyogg ; Youtube : not yet

Job Description:

I’m looking for a professional, creative, and efficient Social Media Manager to manage and grow my digital presence across Instagram, YouTube, and Facebook.

This role will be monthly based , and we will discuss the number of hours per week together before starting.

The ideal candidate understands yoga, mindfulness, and wellness culture deeply — and can create content that feels authentic, inspiring, and educational to a conscious audience.

Weekly Deliverables:

For each week, the following tasks are expected:
- 3 Reels per week across Instagram / YouTube Shorts / Facebook
- 2 YouTube videos per week (upload, optimize titles, descriptions, tags, and SEO)
- 2 Blog posts per week (based on content ideas, trends, and audience interest)
- 2 Newsletters per month (sent biweekly)
- 2 Static posts per week for Instagram / Facebook
- Analytics & Weekly Reporting (growth insights, engagement, performance summary)
- Instagram Stories (polls, challenges, Q&As, engagement tools) 4 times per week


Engagement Tasks:
- Participate in IG challenges & YouTube community posts
- Engage with followers and comments
- Perform light SEO keyword and trend research
- Find popular/relevant ideas in yoga, mindfulness, and wellness spaces

What I’m Looking For:
- Proven experience in social media management (especially for yoga/wellness/spiritual brands preferred)
- Strong skills in content creation, video editing, copywriting, and scheduling
- Understanding of SEO, analytics, and content trends
- Ability to create visually appealing, research-based, and authentic content
- Excellent communication, reliability, and respect for deadlines

Tools & Platforms (preferred but not mandatory):
- Canva / CapCut / Premiere Pro / Final Cut Pro
- Meta Business Suite / YouTube Studio / Later / Buffer
- Google Sheets / Docs for reports and content plans
- ChatGPT / AI tools for idea generation

Additional Info:
This is permanent position the rate will be discussed mutually before hiring.
Weekly deliverables are fixed, except newsletters which are 2 per month.
The goal is to build a long-term working relationship if we’re a good fit.

How to Apply : Please include the following in your proposal:
- A short intro about yourself and your experience with yoga/wellness content.
- Links to social media pages or brands you’ve managed.
- Your preferred hourly rate and approximate hours needed per week (your estimate).
- Mention one idea you’d suggest for improving engagement for a yoga brand like mine.