Shopify SEO

I'm looking to improve my Shopify website's SEO with both on-page and off-page optimization. For the on-page optimization, I'm interested in improving the structure and content of the page to help search engines better find and understand it. Additionally, I would like to research and optimize for specific keywords or phrases related to my business. Finally, I have a clear target audience in mind, and would like to ensure my SEO efforts are aimed in that direction.