ShipWise SEO Overhaul

Job ID: 39128832

Budget: $250 – $750 CAD

Objective:
Enhance the online visibility and search engine ranking of ShipWise Logistics Inc. www.shipwiselogistics.com by implementing a comprehensive SEO strategy. The goal is to increase organic traffic, generate leads, and improve brand authority in the logistics and freight forwarding industry.

Scope of Work:

Website Audit & Optimization:
Conduct a technical SEO audit to identify and fix issues (broken links, page speed, mobile-friendliness, etc.).
Optimize website structure, metadata, and on-page elements for better searchability.

Keyword Research & Strategy:
Identify high-value keywords related to logistics, freight forwarding, warehousing, transloading, customs brokerage and transportation.
Develop a content strategy targeting relevant industry-specific search terms.

Content Development & Optimization:
Optimize existing website content with targeted keywords.
Create high-quality, informative blog posts and landing pages focused on logistics trends, challenges, and solutions.

Link Building & Off-Page SEO:
Acquire high-quality backlinks from industry directories, blogs, and relevant sources.


Technical SEO Enhancements:
Improve site speed, crawlability, and indexation.
Implement schema markup for better search engine understanding.

Performance Tracking & Reporting:
Use Google Analytics & Search Console to monitor traffic, rankings, and user behavior.
Provide monthly reports with insights and recommendations for ongoing improvements.

Expected Outcomes:
Higher search engine rankings for targeted keywords.
Increased organic website traffic and lead generation.
Improved online authority and brand recognition.