Seo ranking

I am looking for a freelancer who can help me to improve my SEO ranking and get my website to the first page of Google search results. My website is currently ranking on the first page of Google, so I am looking to boost this further and outrank my competitors. To achieve these rankings, I would like to use a mix of both broad industry keywords and niche-specific keywords. I have a specific competitor in mind that I would like to outrank in the search results.