Seo for beauty salon website

I am looking for an experienced SEO specialist to optimize my beauty salon website and improve its search engine ranking.

Current Ranking: Not ranked

Main Keywords: Beauty salon

Competitors: Yes, I have a specific competitor in mind

Ideal Skills and Experience:
- Proven track record in improving website rankings for beauty-related businesses
- In-depth knowledge of SEO techniques and best practices
- Familiarity with keyword research and analysis
- Ability to conduct competitor analysis and develop strategies for outranking competitors
- Proficiency in on-page and off-page optimization
- Strong understanding of search engine algorithms and updates
- Excellent communication and reporting skills to track progress and provide regular updates.