Search Engine Optimization

I'm looking for a freelancer to help me with my website's Search Engine Optimization (SEO), which I want to improve. The current status of my website's SEO is new, so I need help to get it up to a good standard. My goal for the SEO is to improve search engine rankings for my website, which I hope will lead to increased organic traffic and potentially boost online sales. I don't have any competitors whose SEO strategy I admire, so the freelancer will need to work out a suitable SEO plan specifically for my website.