B2B SaaS Growth Specialist Needed for ScholaBook - SEO, Branding, Organic Traffic and Google Search Ads
Budget: ₹1,500 – ₹12,500 INR
ABOUT SCHOLABOOK:
ScholaBook is an admin-first school management SaaS platform for private schools in India. We help schools manage fees, dues, receipts, student records, admissions, attendance, reports, finance, and multi-campus operations from one clean system, built for school owners, principals, office teams, and accounts departments.
Our target customers are:
- School owners
- Principals
- School administrators
- Accounts and office teams
ScholaBook helps schools manage:
- Fee collection
- Pending dues
- Receipts
- Student records
- Reports
- Parent communication
- Multi-campus operations
WHAT WE NEED:
We are looking for an experienced freelancer or consultant who can help improve ScholaBook's online growth.
The work includes:
- Website branding improvement
- On-page SEO
- Organic traffic strategy
- Landing page improvement
- Google Search Ads
- Conversion tracking
- Lead generation optimization
Our main goal is to generate qualified demo requests from school owners, principals and school admin/accounts teams in India.
SCOPE OF WORK:
1. Website and Branding Audit
Review our current website and suggest improvements for:
- Positioning
- Messaging
- Trust building
- Conversion
- Visual branding
- Calls-to-action
- Page structure
We want the website to clearly explain ScholaBook to school owners, principals and accounts teams.
2. On-Page SEO
Fix or recommend improvements for:
- Page titles
- Meta descriptions
- H1 and H2 headings
- Internal linking
- Image alt text
- URL structure
- Schema markup, if useful
- Sitemap
- Robots.txt
- Google Search Console setup
- Basic technical SEO issues
- Page speed issues
- Mobile usability issues
3. Keyword Research
Create a keyword plan for India-focused school software searches.
We are especially interested in keywords related to:
- School fee management software
- School fee collection software
- School ERP software India
- School management software India
- School ERP for private schools
- School software for CBSE schools
- School management software in Hyderabad
- Student fee management software
- School admin software
- School accounting software
The keyword plan should include:
- Priority keywords
- Search intent
- Suggested landing page for each keyword group
- Keywords to avoid
- Negative keywords for ads
4. Help Landing Page Improvement
Helpt us to improve landing page content for:
- School Fee Management Software
- School ERP for Private Schools
- School Management Software in Hyderabad
- School Fee Collection Software
- School ERP for CBSE and State Board Schools
The landing pages should be built to generate demo requests, not just website traffic.
5. Google Search Ads
Set up and manage Google Search Ads campaigns.
We want campaigns focused on high-intent searches only.
Work should include:
- Campaign structure
- Ad groups
- Keyword match types
- Ad copy
- Negative keywords
- Location targeting
- Call extensions
- Demo form conversion tracking
- WhatsApp click tracking, if possible
- Phone call tracking, if possible
- Weekly search term review
- Budget optimization
- Conversion-focused reporting
We do not want broad campaigns that waste money on irrelevant traffic.
6. Tracking and Analytics
Set up or review:
- Google Analytics 4
- Google Search Console
- Google Tag Manager
- Google Ads conversion tracking
- Demo form tracking
- WhatsApp click tracking
- Phone call tracking, if possible
The goal is to measure qualified demo leads, not just website visitors or clicks.
7. Organic Traffic Plan
Create a practical SEO content plan for school owners, principals and administrators.
Example content topics:
- How schools can track pending fees better
- Excel vs school fee management software
- How private schools can reduce fee collection confusion
- School fee receipt and dues tracking best practices
- How school owners can get better reports from their admin office
- School ERP checklist for private schools
- How to choose school management software in India
We do not want generic low-quality blogs, copied content or AI spam content.
IDEAL FREELANCER PROFILE:
The ideal freelancer should have:
- Experience with B2B SaaS lead generation
- Experience with Google Search Ads
- Strong on-page SEO knowledge
- Landing page copywriting ability
- GA4, Google Search Console and Google Tag Manager experience
- Understanding of Indian search behavior and local markets
- Experience with EdTech, school software or SaaS is a plus
- Ability to provide weekly reports and clear next steps
WHAT WE DO NOT WANT:
Please do not apply if your approach is based on:
- Fake traffic
- Paid backlink schemes
- Generic SEO packages
- Guaranteed ranking promises
- Irrelevant blog posting
- Broad ad campaigns without conversion tracking
- Social media-only marketing
- Vanity metrics without qualified leads
- Running ads without negative keywords
- Targeting broad education keywords that do not bring school decision-makers
SUCCESS METRICS:
We will measure success based on:
- Qualified demo requests from schools
- Cost per qualified lead
- Demo bookings
- Relevant organic traffic growth
- Google Ads conversion rate
- Landing page conversion rate
- Reduction in wasted ad spend
- Growth in relevant search impressions
- Quality of leads, not just quantity of leads
FIRST 30-DAY EXPECTED DELIVERABLES:
Week 1:
- Website and SEO audit
- Branding and messaging suggestions
- Competitor review
- Keyword research plan
- Google Ads strategy
- Tracking audit
Week 2:
- On-page SEO fixes or recommendations
- Landing page structure improvements
- Google Analytics, Search Console and Tag Manager review
- Conversion tracking setup plan
Week 3:
- Landing page copy improvements
- Google Search Ads campaign setup
- Ad copy creation
- Negative keyword list
- Lead tracking setup
Week 4:
- Launch or optimize Google Search Ads
- Review search terms
- Improve landing page conversion
- Submit first performance report
- Provide next 30-day action plan
PLEASE APPLY WITH:
When applying, please include:
- Your relevant experience
- 2 or 3 case studies
- Examples of SEO or Google Ads work
- Your suggested first 30-day plan for ScholaBook
- Your monthly fee or project fee
- Tools you use
- Whether you can write landing page copy yourself
- Whether you have worked with B2B SaaS, EdTech or Indian businesses before
IMPORTANT:
We are looking for someone practical and results-focused.
The main goal is not just traffic or rankings. The main goal is to generate qualified demo requests from school owners, principals and admin/accounts teams, especially in India.
If you understand B2B SaaS lead generation, Google Search Ads, SEO and conversion-focused landing pages, we would like to hear from you.
ScholaBook is an admin-first school management SaaS platform for private schools in India. We help schools manage fees, dues, receipts, student records, admissions, attendance, reports, finance, and multi-campus operations from one clean system, built for school owners, principals, office teams, and accounts departments.
Our target customers are:
- School owners
- Principals
- School administrators
- Accounts and office teams
ScholaBook helps schools manage:
- Fee collection
- Pending dues
- Receipts
- Student records
- Reports
- Parent communication
- Multi-campus operations
WHAT WE NEED:
We are looking for an experienced freelancer or consultant who can help improve ScholaBook's online growth.
The work includes:
- Website branding improvement
- On-page SEO
- Organic traffic strategy
- Landing page improvement
- Google Search Ads
- Conversion tracking
- Lead generation optimization
Our main goal is to generate qualified demo requests from school owners, principals and school admin/accounts teams in India.
SCOPE OF WORK:
1. Website and Branding Audit
Review our current website and suggest improvements for:
- Positioning
- Messaging
- Trust building
- Conversion
- Visual branding
- Calls-to-action
- Page structure
We want the website to clearly explain ScholaBook to school owners, principals and accounts teams.
2. On-Page SEO
Fix or recommend improvements for:
- Page titles
- Meta descriptions
- H1 and H2 headings
- Internal linking
- Image alt text
- URL structure
- Schema markup, if useful
- Sitemap
- Robots.txt
- Google Search Console setup
- Basic technical SEO issues
- Page speed issues
- Mobile usability issues
3. Keyword Research
Create a keyword plan for India-focused school software searches.
We are especially interested in keywords related to:
- School fee management software
- School fee collection software
- School ERP software India
- School management software India
- School ERP for private schools
- School software for CBSE schools
- School management software in Hyderabad
- Student fee management software
- School admin software
- School accounting software
The keyword plan should include:
- Priority keywords
- Search intent
- Suggested landing page for each keyword group
- Keywords to avoid
- Negative keywords for ads
4. Help Landing Page Improvement
Helpt us to improve landing page content for:
- School Fee Management Software
- School ERP for Private Schools
- School Management Software in Hyderabad
- School Fee Collection Software
- School ERP for CBSE and State Board Schools
The landing pages should be built to generate demo requests, not just website traffic.
5. Google Search Ads
Set up and manage Google Search Ads campaigns.
We want campaigns focused on high-intent searches only.
Work should include:
- Campaign structure
- Ad groups
- Keyword match types
- Ad copy
- Negative keywords
- Location targeting
- Call extensions
- Demo form conversion tracking
- WhatsApp click tracking, if possible
- Phone call tracking, if possible
- Weekly search term review
- Budget optimization
- Conversion-focused reporting
We do not want broad campaigns that waste money on irrelevant traffic.
6. Tracking and Analytics
Set up or review:
- Google Analytics 4
- Google Search Console
- Google Tag Manager
- Google Ads conversion tracking
- Demo form tracking
- WhatsApp click tracking
- Phone call tracking, if possible
The goal is to measure qualified demo leads, not just website visitors or clicks.
7. Organic Traffic Plan
Create a practical SEO content plan for school owners, principals and administrators.
Example content topics:
- How schools can track pending fees better
- Excel vs school fee management software
- How private schools can reduce fee collection confusion
- School fee receipt and dues tracking best practices
- How school owners can get better reports from their admin office
- School ERP checklist for private schools
- How to choose school management software in India
We do not want generic low-quality blogs, copied content or AI spam content.
IDEAL FREELANCER PROFILE:
The ideal freelancer should have:
- Experience with B2B SaaS lead generation
- Experience with Google Search Ads
- Strong on-page SEO knowledge
- Landing page copywriting ability
- GA4, Google Search Console and Google Tag Manager experience
- Understanding of Indian search behavior and local markets
- Experience with EdTech, school software or SaaS is a plus
- Ability to provide weekly reports and clear next steps
WHAT WE DO NOT WANT:
Please do not apply if your approach is based on:
- Fake traffic
- Paid backlink schemes
- Generic SEO packages
- Guaranteed ranking promises
- Irrelevant blog posting
- Broad ad campaigns without conversion tracking
- Social media-only marketing
- Vanity metrics without qualified leads
- Running ads without negative keywords
- Targeting broad education keywords that do not bring school decision-makers
SUCCESS METRICS:
We will measure success based on:
- Qualified demo requests from schools
- Cost per qualified lead
- Demo bookings
- Relevant organic traffic growth
- Google Ads conversion rate
- Landing page conversion rate
- Reduction in wasted ad spend
- Growth in relevant search impressions
- Quality of leads, not just quantity of leads
FIRST 30-DAY EXPECTED DELIVERABLES:
Week 1:
- Website and SEO audit
- Branding and messaging suggestions
- Competitor review
- Keyword research plan
- Google Ads strategy
- Tracking audit
Week 2:
- On-page SEO fixes or recommendations
- Landing page structure improvements
- Google Analytics, Search Console and Tag Manager review
- Conversion tracking setup plan
Week 3:
- Landing page copy improvements
- Google Search Ads campaign setup
- Ad copy creation
- Negative keyword list
- Lead tracking setup
Week 4:
- Launch or optimize Google Search Ads
- Review search terms
- Improve landing page conversion
- Submit first performance report
- Provide next 30-day action plan
PLEASE APPLY WITH:
When applying, please include:
- Your relevant experience
- 2 or 3 case studies
- Examples of SEO or Google Ads work
- Your suggested first 30-day plan for ScholaBook
- Your monthly fee or project fee
- Tools you use
- Whether you can write landing page copy yourself
- Whether you have worked with B2B SaaS, EdTech or Indian businesses before
IMPORTANT:
We are looking for someone practical and results-focused.
The main goal is not just traffic or rankings. The main goal is to generate qualified demo requests from school owners, principals and admin/accounts teams, especially in India.
If you understand B2B SaaS lead generation, Google Search Ads, SEO and conversion-focused landing pages, we would like to hear from you.