SEO optimisation

I am looking for an experienced SEO specialist to improve the current poor state of my website's SEO. Specifically, I would like to focus on keyword research and optimization. I do not have a list of target keywords and need assistance in this area. The ideal candidate should have a strong understanding of SEO best practices and be able to provide recommendations for improving my website's visibility on search engines. Key skills and experience include:

- Keyword research and optimization
- On-page optimization
- Backlink building
- Familiarity with SEO tools and analytics
- Strong communication skills and ability to provide regular progress updates.