SEO and ongoing marketing for online retailer

Job ID: 34976717

Budget: $750 – $1,500 AUD

Have an online women's fashion, beauty and accessories website.
Looking to make improvements to the site structure / navigation and to each product's SEO title / description to improve keywords, add long-tail queries for around 1600 products. Require research for product keywords, long tail and categories to align real world queries to our products and website.

These on page SEO improvements are to be used to improve the quality of our existing Google, FaceBook and eBay shopping feeds, for paid marketing and to improve the quality of on page SEO for organic search.

Additionally on an ongoing basis we require an expert in building quality backlinks and offsite SEO, Content marketing. Opportunity to manage our Instagram, FaceBook, Twitter and other social media platforms as required and potentially building EDM's from our Klaviyo marketing platform with personalisation's gathered from analytics.
Weekly plans and detailed monthly activity and reports required to monitor performance over time.

Pixel and GA4 are in place, may need to tweak any tags or events to get all marketing talking nicely together.

Ideal applicant would have excellent english skills with good grammar as product descriptions must be natural, informative and high quality. Similar experience with other online fashion store preferred and a proven record of results with SEO and social media campaign planning, implementation and delivery.