SEO keyword / link building / tracking software on site such as hotjar or microsoft clarity.

We are looking to increase search engine visibility, reduce bounce rate and drive more relevant traffic to our website. This needs to be all completed in alignment with Google policies to work with their latest algorhythm.
Analyse keyword drops and make optimisations for the biggest opportunity keywords.
High-quality link building content.
Implement user tracking (HotJar/Microsoft Clarity) across the site to better assess user flow / journey.