SEO for a website

I am in need of an SEO expert to improve the current state of my website's SEO, which is currently poor. The specific area that I want to focus on is keyword optimization & Backlinks. I need assistance with keyword research as I do not have specific target keywords in mind.

Ideal Skills and Experience:
- Extensive experience in SEO and keyword optimization
- Strong understanding of search engine algorithms and ranking factors
- Proficiency in conducting keyword research and analysis
- Knowledge of on-page and off-page SEO techniques
- Familiarity with backlink strategy and technical SEO
- Excellent analytical and problem-solving skills
- Strong communication and collaboration abilities