SEO for my website

I am looking for an experienced SEO specialist to optimize my holistic business website. This website will allow my clients to view my services and book appointments. I need someone to help me increase its traffic and bookings. The website is still being developed, so you'll need to start from scratch and implement effective SEO strategies.

Specific requirements:
- I am open to suggestions regarding keywords, you should be able to conduct thorough keyword research and identify the most relevant keywords and phrases for my website.
- The freelancer should have expertise in optimizing website content, meta tags, headings, and other on-page elements to improve search engine rankings.
- I am looking for someone who can build high-quality backlinks, create guest posts, and engage in other off-page optimization techniques to enhance the website's visibility.
- It is important for the freelancer to track the progress of the SEO efforts, analyse website traffic, and provide regular reports to demonstrate the effectiveness of the strategy.

Ideal skills and experience:
- I prefer a freelancer who has successfully optimized websites and achieved significant improvements in website traffic.
- The freelancer should be familiar with popular SEO tools