SEO for a luxury ski transfer/shuttle service

My company provides luxury ski transfer/shuttle services and is seeking help optimizing our SEO to meet our goals. Our target audience is tourists visiting for skiing, so the keywords and content we use in the SEO efforts will need to be tailored to that market. We haven't yet chosen specific keywords for the SEO campaign, so any suggestions you have will be greatly appreciated. Our main goal in implementing SEO is to improve our search engine rankings, and make it easier for our potential clients to find us. A successful campaign will boost our website traffic and result in more online bookings for our services. You must have experience working on similar campaigns and be able to provide us with proof of past successes. We expect a comprehensive strategy to be implemented that includes excellent execution across all relevant aspects of SEO from content optimization to link building.