SEO for 2 Websites for Top Rankings

Hello,
I urgently need to position the website of the academic course in Canada and another one of volunteer programs.

Our main site is euroice.net, where we used to offer many kinds of programs, including summer courses, which we are not going to offer anymore. We had started with a new design of the new euroice.net website.

In this page, euroice.net, we only want two windows to appear, one that takes us to the volunteer programs, and the other that takes us to the web cursoacademicocanada.com.

My competitors for academic courses in Canada are:
Travel & Tution
Top School
Redleaf
Schola
Midleton

Can you take a look at these websites and get an idea of what my site needs?

I have selected some keywords, but I don't know if they will help you to make the. SEO:
International Culture Exchange
ICE
ICE Valencia
ICE Barcelona
ICE Denia
ICE Asturias
ICE Madrid
Study Abroad
High School
Canadian High Schools
Study in Canada
International Education
Colegios en Canadá
Educación Canadiense
Colegios canadienses
Isla de Vancouver
Academias Deportivas en Canada
Aventura académica
Estudio y deporte
Estudiar y jugar al fútbol
Becas deportivas