SEO for Northern Lights Resort

I need a dedicated SEO expert for my wilderness resort focused on northern lights vacations. The goal is to generate more bookings and inquiries.

Key Requirements:
- Target keywords: "northern lights vacations," "northern lights" and more
- Focus exclusively on Google
- Native English speaker only
- No AI-generated content
- Ongoing collaboration

Ideal Skills:
- Proven SEO experience
- Strong keyword research and analysis
- Excellent content creation skills
- Familiarity with Google Analytics and SEO tools
- Ability to adapt strategies based on performance metrics

Please provide an initial analysis and information.