SEO for my IT and Cybersecurity business

As the owner of an IT and Cybersecurity business, I am looking to employ a professional to help me with my SEO project. My goal is to generate more leads and conversions. I am open to suggestions for specific keywords, but I am also looking for someone to analyze my competitors' SEO strategies. As such, I need someone who has experience and expertise in developing SEO strategies for businesses in the IT and Cybersecurity sector. The successful candidate will be able to create an effective SEO plan to improve my search engine rankings, increase organic website traffic and ultimately grow my business.