SEO Strategy + On-page SEO

This project has two parts:

1) SEO Strategy
For SEO strategy I am not looking for quick keyword research only. I need keywords/search terms (topic groups) for Social Media, Youtube as well as a blog that potential leads might search for. But the challenge is that our product is between big categories (learning management, process development, quality management, document management) while being unique from them. So understanding the product first before developing an SEO strategy is required, otherwise how good can SEO strategy be?
www.clandeploy.com (all contacts through the website are ignored there and on freelancer.com)

Keyword research & Topic groups
- Off-page SEO strategy
- Competitor Research (no direct competitors, but how to compete for ranking against best websites in main categories (learning management, process development, quality management, document management)
- For Blogs (keywords), Social Media, and Youtube (search terms)
- Deployable manual for an off-page SEO freelancer to execute wanted keywords

2) On-page SEO to generate leads (not just traffic)
- On-site SEO
- Content SEO