SEO Specialist for Metal Fabrication Supplier

Job ID: 38679279

Budget: $2 – $8 CAD

About Brennan Machinery: Brennan Machinery is a leading supplier of high-quality metal fabrication equipment, serving a broad range of clients from small shops to large factories across Canada. Our mission is to provide our customers with the best tools and machinery to help them grow their businesses, backed by exceptional service and technical expertise.

We are seeking an experienced SEO Expert to optimize our online presence and drive organic traffic to our website, helping us reach more businesses in the metal fabrication industry.

Key Responsibilities:

Develop and implement SEO strategies to improve organic search rankings, drive traffic, and increase conversions on brennan.ca.
Conduct comprehensive keyword research relevant to the metal fabrication industry, focusing on small shops to large factories.
Optimize on-page elements such as meta tags, headers, content, images, and internal linking.
Develop and execute link-building strategies to improve domain authority.
Monitor, analyze, and report on website performance, traffic patterns, and keyword rankings using tools like Google Analytics, Google Search Console, and SEO software.
Stay updated on SEO trends, algorithm changes, and best practices to ensure Brennan Machinery remains competitive in search rankings.
Collaborate with the content and marketing teams to create SEO-friendly content, including blog posts, product descriptions, and landing pages.
Conduct SEO audits and implement technical SEO improvements (e.g., site speed, mobile optimization, crawlability, etc.).
Assist with local SEO strategies to drive traffic from specific regions in Canada.
Qualifications:

Proven experience as an SEO Specialist, ideally with experience in the manufacturing or metal fabrication industry.
Strong knowledge of SEO tools (e.g., SEMrush, Ahrefs, Moz) and analytics platforms (e.g., Google Analytics, Search Console).
Expertise in keyword research, on-page optimization, and link-building strategies.
Familiarity with technical SEO and optimizing websites for speed and performance.
Experience with content management systems (e.g., WordPress, Shopify) and basic HTML/CSS knowledge.
Strong analytical skills and the ability to interpret data and make actionable recommendations.
Excellent communication skills, both written and verbal.
Preferred:

Experience in the B2B sector, particularly with industrial or manufacturing clients.
Knowledge of the Canadian market and local SEO strategies.
How to Apply: Please submit your resume, a cover letter detailing your SEO experience, and examples of past SEO success stories (increased rankings, traffic, etc.)

Join Brennan Machinery and help us drive the digital growth of a trusted name in metal fabrication!