SEO Specialist for a Boutique Shopify Wine Business (Freelance / Ongoing)

Job ID: 39110706

Budget: $2 – $8 USD

? Location: Remote or Sydney-based
⏳ Engagement: Freelance, ongoing

Are you an SEO expert with a track record of driving e-commerce growth? We’re a boutique online wine business looking for a results-driven SEO specialist to help us rank higher, stay competitive, and ultimately boost conversions.

Key Focus Areas:
1️⃣ Increase Product Rankings – Optimise product pages to improve visibility in search results.
2️⃣ Competitive Pricing Insights – Ensure our pricing is competitive through automated price tracking.
3️⃣ Boost Conversion Rates – Enhance organic traffic and engagement through SEO-driven strategies.

What You’ll Work On:
? Product Page SEO – The main priority, as customers are searching for our specific wines.
? Homepage, Collection & Landing Pages – Improve keyword targeting, meta tags, and overall searchability.
? Blog Content (1+/month) – Write or manage content on highly searched, niche topics to build credibility and improve ranking.
? Pricing & Competitor Tracking – Implement automated reports to monitor pricing across 1,000+ competitor products.

Key Responsibilities:
✔ Keyword research & optimisation for products and landing pages
✔ Meta & ALT tag improvements to boost discoverability
✔ Adding & optimising new products for search visibility
✔ Backlink building & negotiation to improve domain authority
✔ Data analysis & insights to guide strategy
✔ Competitor price comparison/scraping for strategic pricing decisions
✔ Regular reporting & insights to track progress

What We’re Looking For:
✅ Proven experience with Shopify SEO & e-commerce optimisation
✅ Expertise in product page SEO & keyword optimisation
✅ Strong understanding of backlinking & data analysis
✅ Experience with price scraping & competitor tracking
✅ Excellent negotiation skills for securing backlinks
✅ Highly proactive & results-driven

? Bonus Points: If you’re passionate about wine, that’s a plus! ?

Collaboration & Communication:
? Weekly reports or meetings to review progress, share insights, and align on next steps.

If you’re an experienced SEO expert looking for a long-term freelance role, we’d love to hear from you! ?