SEO Specialist & Website Content Manager – Australian Dental Practice (Ongoing Retainer)

Project Overview
We are a busy private dental practice in Albury, NSW, Australia, looking for an experienced SEO specialist and website content manager to drive organic search growth and manage our ongoing web content. This role does not include Google Ads management (already handled).
Our practice website is riverinadentalalbury.com.au. We are focused on growing new patient volume from local search, maintaining a clinically accurate and AHPRA-compliant web presence, and producing consistent, high-quality blog content.

What We Need
1. SEO Management (Ongoing)
• Local SEO — Google Business Profile optimisation, citation building, geo-targeted keyword strategy
• On-page SEO — title tags, meta descriptions, heading structure, internal linking, page speed
• Technical SEO — crawl errors, schema markup, sitemap, robots.txt, Core Web Vitals
• Competitor gap analysis (we benchmark against local competitors in Albury/Wodonga)
• Monthly SEO performance report delivered in writing — rankings, traffic, click-through rates, and recommendations

2. Website Content Management (Ongoing)
• 4 x blog posts per month — dental health topics, local SEO-driven content, patient education
• Service page updates and optimisations as directed
• Image alt text, internal linking, and metadata management
• All content must comply with AHPRA advertising guidelines (mandatory — see below)

3. Reporting & Communication
• Written monthly performance report (no calls, no verbal-only updates)
• All deliverables tracked against agreed deadlines
• Availability for written check-ins within 48 hours during business days

Critical Requirement: AHPRA Compliance
This is non-negotiable. All content produced must comply with the AHPRA National Law advertising guidelines for regulated health practitioners. This means: no patient testimonials, no misleading claims, no before/after comparisons without appropriate context, and no prohibited claims about treatments.

Candidates without demonstrated experience in Australian healthcare/dental content must be prepared to undertake a compliance briefing and submit content for review prior to publishing.

Monthly Deliverables (Non-Negotiable)
1. 4 published, AHPRA-compliant blog posts
2. 1 written SEO performance report with keyword rankings, traffic data, and next-month plan
3. Ongoing on-page and technical SEO tasks as agreed
4. Prompt written responses to content change requests (within 48 business hours)

Our Expectations — Please Read Before Applying
We have worked with a previous SEO/content provider and encountered issues that we want to avoid with the right candidate. We are sharing this transparently so you can assess fit:

• Blog content that is contractually promised must actually be published on schedule. We will not pay for deliverables that are not completed.
• Reports must be delivered monthly without needing to chase. We track this formally.
• Website content must never contain placeholder text (Lorem Ipsum or equivalent). All pages must be reviewed before going live.
• AHPRA compliance is the responsibility of the content provider. Testimonials and non-compliant language will not be accepted.
• We communicate in writing only. All instructions, feedback, and deliverables are documented.

If the above sounds like how you already operate, we will be a great fit.

Ideal Candidate Profile
• Proven SEO experience, ideally in dental, medical, or allied health (Australian market preferred but not required)
• Native or near-native English writing ability
• Experience with WordPress CMS
• Familiarity with Google Search Console, Ahrefs, SEMrush, or equivalent tools
• Understanding of AHPRA advertising guidelines, or willingness to learn quickly
• Highly organised with reliable delivery track record — references or portfolio required
• Offshore applicants welcome

Scope & Budget
Engagement type: Ongoing monthly retainer (preferred) or per-deliverable
Location: Open to Australian or offshore providers
Start date: ASAP
Budget: Open to competitive proposals — please include itemised pricing for SEO management and content separately
Contract format: Written agreement with clearly defined deliverables, deadlines, and payment terms

We are not looking for the cheapest option. We are looking for the most reliable, results-driven provider who communicates professionally in writing and treats deadlines as commitments.

How to Apply
Please submit your proposal, including:
5. A brief introduction (who you are, where you are based, years of experience)
6. Examples of dental, medical, or health-related SEO/content work (links or attachments)
7. Your monthly pricing — broken down by SEO management and content creation
8. A short explanation of how you track and report SEO performance
9. Confirmation that you are familiar with or willing to work within AHPRA advertising guidelines

Applications that do not address AHPRA compliance or do not include pricing and examples will not be considered.

Riviera Dental Albury — riverinadentalalbury.com.au — Albury, NSW, Australia