SEO Specialist (Technical + Content + Local SEO) – Freelance (Remote)
Budget: $50 – $110 USD
About Us
Lane Automotive is a premier supplier of high-performance automotive parts and accessories, serving racers, hot rodders, truck owners, and off-road enthusiasts worldwide. As a leading distributor in the performance aftermarket industry, we are proud to be a six-time recipient of the SEMA Warehouse Distributor of the Year award.
Based in Southwest Michigan, Lane Automotive has built a strong reputation through consistent growth, innovation, and a commitment to delivering cutting-edge products. Our advanced technological infrastructure and deep industry expertise allow us to stay ahead in an increasingly competitive market.
We are driven by our people, agility, and relentless focus on performance. We foster a dynamic and rewarding environment where ambitious professionals can grow, innovate, and make a real impact.
Position Overview (Job Description)
We are looking for an experienced SEO Specialist to drive organic growth, improve search visibility, and generate high-quality traffic and conversions.
This role focuses on:
Increasing qualified organic traffic
Improving keyword rankings and visibility
Driving measurable business outcomes through SEO
Employment Type
Freelance / Contract-based
Remote (Global)
Long-term collaboration preferred
Expected workload: 15–30 hours/week
Location
Remote
Open to global candidates
Responsibilities
1. SEO Strategy & Execution
Develop and execute SEO strategies across:
On-page SEO
Technical SEO
Off-page SEO
Conduct keyword research and content planning
Optimize site structure and content for search performance
2. Local SEO Optimization
Optimize and manage:
Google Business Profiles
Improve local search visibility and rankings
3. Technical SEO & Audits
Perform technical SEO audits
Identify and resolve issues related to:
Site speed
Indexing
Core Web Vitals
Schema markup
4. Content & Link Building
Guide SEO content strategy
Optimize existing content
Execute link-building strategies
Perform competitor analysis
5. Performance Analysis
Monitor and analyze performance using:
Google Analytics
Google Search Console
SEO tools (SEMrush, Ahrefs, etc.)
Translate data into actionable insights
6. Process Improvement
Improve SEO workflows and SOPs
Recommend tools and automation to increase efficiency
Daily / Weekly / Monthly Workflow
Daily
Monitor rankings and traffic
Identify technical or content issues
Optimize pages and content
Weekly
Analyze SEO performance
Implement improvements
Conduct competitor analysis
Monthly
Report SEO performance
Adjust strategy
Plan content and link-building roadmap
Reporting
Weekly SEO performance report (traffic, rankings, issues)
Monthly strategic report (growth insights + action plan)
Dashboard tracking across SEO metrics
Deliverables
SEO strategy and implementation
Technical audit reports
Optimized content and pages
Link-building campaigns
Performance reports
KPIs (Performance Metrics)
Organic traffic growth
Keyword rankings
Conversion rate from organic traffic
Lead / revenue contribution from SEO
Collaboration
You will work closely with:
Marketing / Growth team
Content team
Developers (for technical SEO fixes)
Requirements (Experience & Skills)
2+ years of SEO experience
Strong expertise in:
Technical SEO
On-page & off-page SEO
Experience with:
Google Analytics
Google Search Console
SEO tools (SEMrush, Ahrefs, etc.)
Strong data analysis and problem-solving skills
Experience with WordPress or similar CMS
Fluent English (written and spoken)
Nice to Have
Experience with local SEO
Experience with schema and Core Web Vitals
Experience with content strategy and SEO copywriting
Experience working across multiple projects or accounts
Compensation (Salary & Bonus)
$50 – $110/hour (based on experience and performance)
Higher rates available for senior SEO specialists managing full strategy and multi-site execution
Flexible workload
Performance-based incentives tied to organic growth and conversions
Long-term collaboration opportunity
Benefits
Fully remote work
Flexible schedule
Work on high-impact SEO projects
Opportunity to drive measurable business growth
Application Questions
How many years of SEO experience do you have?
What SEO tools do you use regularly?
Have you handled technical SEO audits?
Can you share examples of SEO results you have achieved?
Work Location
Remote
Lane Automotive is a premier supplier of high-performance automotive parts and accessories, serving racers, hot rodders, truck owners, and off-road enthusiasts worldwide. As a leading distributor in the performance aftermarket industry, we are proud to be a six-time recipient of the SEMA Warehouse Distributor of the Year award.
Based in Southwest Michigan, Lane Automotive has built a strong reputation through consistent growth, innovation, and a commitment to delivering cutting-edge products. Our advanced technological infrastructure and deep industry expertise allow us to stay ahead in an increasingly competitive market.
We are driven by our people, agility, and relentless focus on performance. We foster a dynamic and rewarding environment where ambitious professionals can grow, innovate, and make a real impact.
Position Overview (Job Description)
We are looking for an experienced SEO Specialist to drive organic growth, improve search visibility, and generate high-quality traffic and conversions.
This role focuses on:
Increasing qualified organic traffic
Improving keyword rankings and visibility
Driving measurable business outcomes through SEO
Employment Type
Freelance / Contract-based
Remote (Global)
Long-term collaboration preferred
Expected workload: 15–30 hours/week
Location
Remote
Open to global candidates
Responsibilities
1. SEO Strategy & Execution
Develop and execute SEO strategies across:
On-page SEO
Technical SEO
Off-page SEO
Conduct keyword research and content planning
Optimize site structure and content for search performance
2. Local SEO Optimization
Optimize and manage:
Google Business Profiles
Improve local search visibility and rankings
3. Technical SEO & Audits
Perform technical SEO audits
Identify and resolve issues related to:
Site speed
Indexing
Core Web Vitals
Schema markup
4. Content & Link Building
Guide SEO content strategy
Optimize existing content
Execute link-building strategies
Perform competitor analysis
5. Performance Analysis
Monitor and analyze performance using:
Google Analytics
Google Search Console
SEO tools (SEMrush, Ahrefs, etc.)
Translate data into actionable insights
6. Process Improvement
Improve SEO workflows and SOPs
Recommend tools and automation to increase efficiency
Daily / Weekly / Monthly Workflow
Daily
Monitor rankings and traffic
Identify technical or content issues
Optimize pages and content
Weekly
Analyze SEO performance
Implement improvements
Conduct competitor analysis
Monthly
Report SEO performance
Adjust strategy
Plan content and link-building roadmap
Reporting
Weekly SEO performance report (traffic, rankings, issues)
Monthly strategic report (growth insights + action plan)
Dashboard tracking across SEO metrics
Deliverables
SEO strategy and implementation
Technical audit reports
Optimized content and pages
Link-building campaigns
Performance reports
KPIs (Performance Metrics)
Organic traffic growth
Keyword rankings
Conversion rate from organic traffic
Lead / revenue contribution from SEO
Collaboration
You will work closely with:
Marketing / Growth team
Content team
Developers (for technical SEO fixes)
Requirements (Experience & Skills)
2+ years of SEO experience
Strong expertise in:
Technical SEO
On-page & off-page SEO
Experience with:
Google Analytics
Google Search Console
SEO tools (SEMrush, Ahrefs, etc.)
Strong data analysis and problem-solving skills
Experience with WordPress or similar CMS
Fluent English (written and spoken)
Nice to Have
Experience with local SEO
Experience with schema and Core Web Vitals
Experience with content strategy and SEO copywriting
Experience working across multiple projects or accounts
Compensation (Salary & Bonus)
$50 – $110/hour (based on experience and performance)
Higher rates available for senior SEO specialists managing full strategy and multi-site execution
Flexible workload
Performance-based incentives tied to organic growth and conversions
Long-term collaboration opportunity
Benefits
Fully remote work
Flexible schedule
Work on high-impact SEO projects
Opportunity to drive measurable business growth
Application Questions
How many years of SEO experience do you have?
What SEO tools do you use regularly?
Have you handled technical SEO audits?
Can you share examples of SEO results you have achieved?
Work Location
Remote