SEO/SEM Specialist
Budget: $750 – $1,500 SGD
SEM/Display and Video
• End-to-end set up and management of SEM/Display & Video campaigns - from keyword research to drafting ads setting up campaigns, and maximising performance to hit or exceed targets within a given budget
• Track performance, set up reports, and draw insights from data to give updates on campaign performance
• Conduct extensive testing of different strategies to maximise performance
• Manage campaign spending and budgets
• Identify improvements and optimise performance of search campaign landing pages
SEO
• Perform extensive keyword research and competitive analysis
• Identify and recommend high-value keywords and develop strategies to rank for them
• Make in-depth recommendations to improve SEO performance and implement best practices
• Prepare detailed monthly reports to track and optimise SEO performance
• Develop link building strategies
Paid Social
• Set up and manage social media campaigns - planning strategy, managing campaign budgets, audience targeting, writing ads, reporting, analysing and optimising performance (FB/IG/TikTok/Douyin)
• Implementing pixels and setting up conversion tracking
• Conduct extensive testing of different strategies (A/B testing, DCO etc.) to optimise performance
• Plan audience strategy for campaigns
Other Requirements
• Weekly meetings with in-house marketing team
• Expected hours per week: 15
• End-to-end set up and management of SEM/Display & Video campaigns - from keyword research to drafting ads setting up campaigns, and maximising performance to hit or exceed targets within a given budget
• Track performance, set up reports, and draw insights from data to give updates on campaign performance
• Conduct extensive testing of different strategies to maximise performance
• Manage campaign spending and budgets
• Identify improvements and optimise performance of search campaign landing pages
SEO
• Perform extensive keyword research and competitive analysis
• Identify and recommend high-value keywords and develop strategies to rank for them
• Make in-depth recommendations to improve SEO performance and implement best practices
• Prepare detailed monthly reports to track and optimise SEO performance
• Develop link building strategies
Paid Social
• Set up and manage social media campaigns - planning strategy, managing campaign budgets, audience targeting, writing ads, reporting, analysing and optimising performance (FB/IG/TikTok/Douyin)
• Implementing pixels and setting up conversion tracking
• Conduct extensive testing of different strategies (A/B testing, DCO etc.) to optimise performance
• Plan audience strategy for campaigns
Other Requirements
• Weekly meetings with in-house marketing team
• Expected hours per week: 15