SEO & PPC Audit for Legal Review (SportSurfaces.com)

We’re looking for an experienced digital marketing analyst to perform a thorough SEO and PPC audit of our website SportSurfaces.com. This audit will be used for legal purposes against a previously hired agency, so accuracy, clarity, and detailed reporting are critical.

Scope of Work:
SEO Audit (Organic)

Review on-page and technical SEO performance

Audit content quality, metadata, indexing, backlinks, etc.

Identify missed opportunities, errors, or lack of execution

Analyze any implemented SEO strategy (or lack thereof)

PPC Audit (Google Ads)

Review campaign history from January 2024 – August 2024

Separate full-year audit from January 2024 – December 30, 2024

Identify wasted spend, poor targeting, low-quality score, weak copy, or other inefficiencies

Confirm if Salesforce integration was attempted or completed (or not)

Final Deliverables

Two separate audit reports:

One for Jan–Aug 2024

One for Jan–Dec 30, 2024

Each report should be detailed, clear, and presented in a format suitable for a legal dispute (PDF with screenshots, explanations, and evidence)

Requirements:
Proven experience with SEO and Google Ads audits

Understanding of Salesforce campaign tracking (preferred)

Ability to access and interpret ad history through third-party tools (e.g., SEMrush, Ahrefs, SpyFu, etc.)

Strong attention to detail and clarity in presentation