SEO Optimization & Website Performance Enhancement for B2B SaaS Company (GERMAN)

Project Description:

We are a growing B2B SaaS company looking for an experienced SEO and website optimization specialist to help us strengthen our online presence, attract more qualified traffic, and improve user experience on our website.

Our goals are threefold:

1) Keyword Analysis & Strategy

-Perform in-depth keyword research to identify high-value, relevant keywords for our industry and target audience.
-Map keywords to website pages and recommend a content strategy to increase organic traffic.
-Provide competitor keyword benchmarking and identify opportunities for growth.


2) SEO Optimization

-On-page SEO improvements: optimize meta tags, headings, content structure, internal linking, and image alt text.
-Technical SEO audit and fixes: sitemap, schema markup, indexing issues, broken links, and crawlability.
-Off-page recommendations: backlink strategy suggestions and domain authority improvements.


3) Website Performance Improvements

-Audit website loading speed (desktop & mobile).
-Optimize images, scripts, caching, and overall page performance.
-Ensure improvements align with Core Web Vitals and SEO best practices.

Deliverables:

-Comprehensive keyword analysis report with action plan.
-SEO audit report with prioritized recommendations and implementation.
-Website performance report before and after optimizations.
-Clear documentation of all improvements made.

Requirements:

-Proven experience with B2B SaaS SEO projects.
-Strong knowledge of Google Analytics, Search Console, SEMrush/Ahrefs, or similar tools.
-Familiarity with Core Web Vitals and technical SEO best practices.
-Experience improving loading times on WordPress (or relevant CMS).
-Ability to provide clear communication and actionable recommendations.
- German Language

Success Criteria:

-Improved keyword rankings and visibility on SERPs.
-Increased organic traffic from qualified leads.
-Faster website loading times and higher Google PageSpeed Insights scores.
-Improved Core Web Vitals performance (LCP, CLS, FID).

How to Apply:
Please include in your proposal:

-A short description of your experience with B2B SaaS SEO.
-Case studies or examples of previous SEO/performance projects.
-Tools and methodologies you typically use.
-Estimated timeline and budget.