SEO Optimization - Increasing Quality Traffic and Brad Awareness

SEO (Search Engine Optimisation) makes a website more visible in organic (unpaid) search engine results, aiming to increase quality traffic and brand awareness. It involves technical adjustments (technical SEO), content optimisation (on-page SEO), and building credibility through backlinks (off-page SEO), to help search engines understand and rank content for relevant user queries. Key steps include keyword research, creating user-friendly content, optimising site structure and speed, ensuring mobile-friendliness, and using Google's tools to monitor performance.

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