SEO and PR Listicle Campaign

I need an expert to boost my website's on-page SEO and execute a listicle PR campaign. My primary goal is to increase organic traffic.

On-page SEO tasks:
- Content Optimization: Refine existing content and suggest new topics.
- Meta Tags: Improve title and description tags for better visibility.
- Internal Linking: Restructure links to enhance site navigation.

Ideal Skills and Experience:
- Proven SEO expertise, especially in on-page SEO
- Strong content creation and optimization skills
- Experience with meta tags and internal linking
- Background in PR, particularly with listicles

Please provide examples of past work and a strategy outline.