SEO & Google Analytics Expert

HCPL (Haldania Consultancy Pvt. Ltd.) is a fast-growing startup committed to delivering innovative consulting services in digital transformation, business strategy, and marketing. We're on a mission to help businesses grow smarter and faster, and we’re looking for passionate experts to join our journey.

Role Overview:
We’re seeking an experienced and results-driven SEO & Google Analytics Expert to lead our digital growth initiatives. You'll be responsible for developing and implementing effective SEO strategies and leveraging Google Analytics to drive insights and optimize performance across client campaigns.

Key Responsibilities:

Develop and execute SEO strategies to improve organic traffic and search engine rankings.

Conduct keyword research, on-page and off-page SEO, and technical audits.

Track, analyze, and report on website performance using Google Analytics and Google Search Console.

Provide actionable insights to improve user experience and conversion rates.

Stay updated on the latest SEO trends, algorithms, and tools.

Collaborate with content creators, developers, and marketing teams.

Requirements:

Proven experience in SEO and Google Analytics (GA4 preferred).

Strong knowledge of keyword tools, SEO platforms (e.g., SEMrush, Ahrefs), and CMS (e.g., WordPress).

Analytical mindset with the ability to interpret data and trends.

Familiarity with HTML, CSS, and basic web development concepts.

Excellent communication and problem-solving skills.

Nice to Have:

Google Analytics and Google Ads certifications.

Experience with CRO tools like Hotjar or Crazy Egg.

Understanding of local SEO and schema markup.