SEO & Google Ads Specialist Needed

I'm looking for an expert in SEO and Google Ads to help generate leads and sales for my clinic in Augustine Heights.

Objectives:
- Optimize our website to improve search rankings and visibility. (we won't accept if a new website is offered)
- Create and manage targeted Google Ads campaigns.
- We prefer if the freelancer is based in Australia or
- tracked record to have worked with australian businesses
-tracked record in fitness, health and/or body contouring

Target Platforms:
- Our primary focus will be on our clinic's website.

Target Audiences:
- We have multiple target groups, including local residents, specific age groups, and individuals with specific medical conditions.
- women 35-55 years old who want to lose weight
- men over 40 who want to improve fitness and lose some weight
- athletes who want to improve athletic performance
- men and women over 40 suffering from chronic pain

Ideal Skills and Experience:
- Proven track record in SEO and Google Ads.
- Ability to analyze and understand target demographics.
- Experience working with healthcare-related businesses is a plus.
- Strong analytical skills to track and report on campaign performance.

Please provide examples of previous work and a strategy outline.