SEO & Google Ads Specialist to Boost Digital Presence and Audience Insights

I’m looking for a digital marketing specialist to enhance my brand’s online visibility and improve the performance of my website and ads. The main focus is on optimizing SEO for my website, managing effective Google Ads campaigns, and helping me understand my target audience to refine future communication strategies.

Key Responsibilities:
• SEO Audit & Optimization:
• Conduct a full audit of my website (technical, content, performance) and implement best practices for on-page and off-page SEO.

Google Ads Management:
• Create and optimize Google Ads campaigns to maximize ROI, focusing on audience targeting and keyword strategy.

Audience Research & Strategy:
• Analyze website and social media data to identify my ideal target audience. Provide insights and recommendations on how to better communicate with them.

Performance Reporting:
• Deliver monthly reports highlighting SEO improvements, ad performance, and audience engagement with actionable suggestions.

Optional Add-ons (but not required):
• Google Analytics setup/optimization for better data tracking.
• Content Strategy for SEO (blog topics, keywords).
• Suggestions for Social Media alignment with the target audience.
• Email Marketing insights (if applicable).

Project Details:
• This is a remote project.
• Potential for long-term collaboration if results are positive.
• Good communication skills in English or Portuguese are required.
• Budget-conscious project: I’m looking for an affordable solution with measurable results.