SEO & GBP Optimisation for Adelaide Music Academy

Job ID: 39518470

Budget: $10 – $300 AUD

Title:
Local SEO & Google Business Profile Optimisation for Music Academy (Adelaide-Based)



Project Description:
Hi, I run a local music teaching business in Adelaide called KeyStrings Music Academy, and I’m looking for an experienced local SEO freelancer to help improve both:
• My Google Business Profile (GBP) rankings (especially in Google Maps for surrounding suburbs), and
• My organic website ranking for relevant local keywords.



Current Status:
• I’m already ranking in the top 10 for several nearby suburbs in Google Maps.
• For the keyword “piano lessons Adelaide”, I’m currently averaging around 8th position in organic results.
• I have 14+ reviews on GBP and gain new ones monthly.
• I post to my GBP once a week and occasionally update social media.
• I already have a few backlinks and citations, which I can share with you to avoid duplication and ensure consistency.



Goals:
• Reach Top 3 in Google Maps for high-converting local keywords:
• Piano teacher
• Violin teacher
• Music lessons
• Violin lessons
• Improve organic search visibility across Adelaide
• Receive clear, documented SEO work that I can manage going forward
• Understand how to sustain long-term performance and stay ahead of local competitors



Scope of Work:

Google Business Profile Optimisation:
• Optimise business categories, description, and keyword usage
• Refine service areas for a 5–10 km local radius
• Upload and optimise geo-tagged images
• Suggest actions to improve visibility, views, and conversions

Local SEO (Citations & Backlinks):
• Build 30–50 new NAP citations
• Must provide a list of directories used
• Avoid duplication with my existing citations
• Build 3–5 high-quality, relevant local backlinks
• No spammy or irrelevant directories
• Preference for music/education or Adelaide-based websites

Reporting & Recommendations:
• Provide a full summary of actions taken
• Deliver a list of all citation and backlink sites
• Offer guidance on:
• How to maintain a Top 3 ranking once achieved
• Competitor strategy (what top competitors are doing better and how to close the gap)
• Ongoing post ideas or engagement tactics to keep my GBP and website fresh



Also:
• Conduct a website on-page SEO review, including suggestions for:
• Meta titles and descriptions
• Header structure and keyword targeting
• Internal linking
• Mobile performance or speed if relevant
• Identify local keyword gaps or suburb-based search terms I may not be targeting
• Set up or review Google Search Console and Analytics to help track performance and monitor rankings



What I’m Looking For:
• Proven experience in local SEO for service-based businesses
• Clear communication and transparency throughout the process
• No monthly lock-ins — just honest, high-quality SEO work
• A good understanding of ranking factors for both Google Maps and organic search in a local context



To Apply:
Please send:
• Examples of local SEO projects or reports you’ve completed
• Confirmation that you’ll review and build around my existing citations
• Your pricing and estimated timeline
• Let me know if you’re happy to include any of the optional tasks above

Looking forward to working with someone who values quality, clarity, and results.