SEO-Focused Website Redesign

My news and information platform, newstigo.com, needs a fresh visual identity that directly fuels organic growth. The overarching aim is to drive more visitors, and the single most important lever for doing that is on-page SEO—specifically, sharper keyword usage woven naturally into every template.

Here’s how I picture the project unfolding:

• Audit & Strategy
– Review the current layouts, colour palette, typography, and page hierarchy.
– Map out high-value keywords and decide where they belong in headings, meta tags, and copy blocks without compromising readability.

• UI/UX Redesign
– Produce new, high-fidelity mock-ups (Figma, Sketch, or Adobe XD—whichever you’re fastest in).
– Emphasise scannability, clean whitespace, and an intuitive reading flow that keeps bounce rates low.
– Ensure fully responsive behaviour so mobile visitors experience the same polish as desktop users.

• Implementation
– Hand-off pixel-perfect HTML5, CSS3, and light-weight JavaScript (or update the existing CMS theme) with semantic tags ready for search-engine crawlers.
– Optimise images, defer non-critical scripts, and keep page speed in the green on Google’s PageSpeed Insights.

Acceptance criteria
1. Visual update matches approved mock-ups exactly.
2. Core Web Vitals hit “Good” on both mobile and desktop.
3. Primary keywords appear in H1/H2, meta title, description, and first 100 words of body copy on each key page.
4. All redesigned pages pass a mobile-friendly test and validate W3C markup.

If you’re comfortable balancing aesthetic finesse with measurable SEO gains, I’d like to review your approach and past work on similar content sites.