SEO Enhancement for School Website

I'm looking for an SEO expert to help improve our school website's visibility and search engine ranking. The goal is to attract potential parents who are looking for top schools.

Key Areas of Focus:

Technical SEO:
- Conduct a thorough website audit.
- Fix speed and mobile-friendliness issues.
- Identify and fix broken links and security problems.
- Optimize site structure and internal linking.

On-Page SEO:
- Optimize page titles, meta descriptions, headings, image alt text, and content.
- Improve keyword targeting based on competitive analysis.

Content Strategy & Blog Optimization:
- Provide keyword research for blog topics focused on school event highlights and updates on school policies and programs.
- Create engaging, SEO-friendly content to attract organic traffic.

Off-Page SEO & Backlink Strategy:
- Generate high-quality backlinks through guest posting and local listings.
- Optimize our Google My Business presence.

Analytics & Reporting:
- Implement tracking tools, primarily Google Search Console.
- Provide monthly reports on ranking progress, traffic, and key improvements.

Ideal Skills & Experience:
- Proven experience in SEO, particularly for educational institutions.
- Proficiency in using Google Search Console for tracking and reporting.
- Ability to create engaging content.
- Strong understanding of technical SEO aspects.
- Experience in generating quality backlinks.