SEO Enhancement for News Website

Our news website is currently struggling with poor search rankings on Google. I believe the SEO performance of our homepage, individual news articles, and category pages needs significant improvement.

Ideal Skills and Experience:
- Proven experience in SEO, particularly for news websites
- Deep understanding of Google's ranking criteria
- Proficiency in SEO tools and software
- Ability to identify and rectify SEO issues
- Knowledge of SEO best practices and trends

Your task will involve:
- Conducting a comprehensive SEO audit of our website
- Implementing strategies to improve our search engine ranking
- Providing regular updates on progress and results
- Offering advice on long-term SEO strategies for sustainability